A Quick Key for Social Media Image Sizes

Last Updated on November 20, 2024 by admin

Every social media platform has its own specific image size requirements, which can make it challenging to keep track of the ideal dimensions for each. To simplify things, we’ve compiled a guide to the recommended image sizes for all major platforms, ensuring your visuals look their best wherever you post.

Social Media Image Sizes

Below is a chart that provides the recommended size for profile pictures and cover photos for popular social media platforms.

Profile PictureCover Photo
Facebook196 x 196 pixels851 x 315 pixels
Google Business Profile720 x 720 pixels1024 x 576 pixels
Instagram320 x 320 pixelsN/A
LinkedIn (Company Page)400 x 400 pixels1128 x 191 pixels
Pinterest165 x 165 pixels800 x 450 pixels
X (Twitter)400 x 400 pixels1500 x 500 pixels
YouTube800 x 800 pixels2048 x 1152 pixels

Social media platforms are more than profile pictures and cover photos though. As you read on, you will find more recommended sizes for various images on each platform.

Facebook Image Sizes

  • Profile picture: 196 x 196 pixels
  • Cover photo: 851 x 315 pixels
  • Feed images:
    • Horizontal – 1200 x 630 pixels
    • Vertical – 1080 x 1350 pixels
    • Multiple – 1200 x 1200 pixels
  • Link image: 1200 x 630 pixels
  • Facebook story: 1080 x 1920 pixels

Google Business Profile Sizes

  • Profile picture: 720 x 720 pixels
  • Cover photo: 1024 x 576 pixels
  • Post image: 540 x 405 pixels

Instagram Image Sizes

  • Profile picture: 320 x 320 pixels
  • Instagram feed:
    • Square – 1080 x 1080 pixels
    • Horizontal – 1080 x 566 pixels
    • Vertical – 1080 x 1350 pixels
  • Instagram story: 1080 x 1920 pixels

LinkedIn Image Sizes

  • Profile picture: 400 x 400 pixels
  • Cover photo:
    • Profile – 1584 x 396 pixels
    • Company Page – 1128 x 191 pixels
  • Link image: 1200 x 628 pixels

Pinterest Image Sizes

  • Profile picture: 165 x 165 pixels
  • Cover photo: 800 x 450 pixels
  • Pin image: 1000 x 1500 pixels

X (Twitter) Image Sizes

  • Profile picture: 400 x 400 pixels
  • Cover photo: 1500 x 500 pixels
  • X feed:
    • Horizontal – 1200 x 675 pixels
    • Vertical – 675 x 1200 pixels
  • Link image: 800 x 418 pixels

YouTube Image Sizes

  • Profile picture: 800 x 800 pixels
  • Cover photo (Banner image): 2048 x 1152 pixels
  • Video thumbnail: 1280 x 720 pixels

Frequently Asked Questions about Social Media Image Sizes

Why is it important to use the correct image sizes for social media?

Adhering to the recommended image sizes improves user engagement and brand visibility. Correctly sized images appear more professional and are more likely to grab viewers’ attention, increasing the chances of likes, shares, and comments. Inconsistent sizing can lead to distorted images, which can negatively affect your brand’s perception. Additionally, many platforms use automatic cropping and resizing, so uploading images that fit the required dimensions ensures your content remains as intended without losing important details. Optimizing image sizes also helps with faster loading times, enhancing the user experience across different devices.

Can I use the same image on different social media platforms?

What’s the best file format to use for social media images?

Generally, JPEG is the go-to format for social media images. If you prefer a high-quality image, PNG is better for a crisp image or one that requires transparency.

 

Lexie Korringa

Lexie is an Account Manager at Netvantage SEO, an online marketing company that specializes in SEO, PPC and social media. At Netvantage, Lexie assists with online marketing campaigns and social media outreach.

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