Chiropractors, like any other local business, must optimize their online presence to attract potential clients. One of the most powerful tools for achieving this is a well-optimized Google Business Profile […] Read More
Fact Checking ChatGPT’s Answers to Common SEO Questions
ChatGPT or AI is everywhere these days. While they can be extremely useful tools, they aren’t always 100% accurate. For this blog post, I ask ChatGPT to provide me with […] Read More
Why AI isn’t killing search engines
First caveat, this is an entirely subjective post. I’ve had a lot of clients expressing concern over the past year about what AI is going to do to their search […] Read More
Understanding User Metrics in Google Analytics 4 (GA4)
Google Analytics 4 (GA4) provides four main “user” metrics that offer insights into how many people visit and engage with your website or app. These are: Active Users Total Users […] Read More
Understanding Google’s Helpful Content Update
Google’s algorithms play a pivotal role in shaping online content strategies and everyone’s approach to SEO. Google’s (fairly) recent Helpful Content Update stands out as a significant shift towards prioritizing […] Read More
Then2Now: An Obnoxiously Brief History of Networking and The Internet
I guess the odds are in my favor because, despite giving myself a 62-percent chance of continuing the series, here we are! (Read my first Then2Now article covering the history […] Read More
Should You Buy Backlinks in 2024?
Backlinks remain a cornerstone of SEO, even in the day and age of Generative AI. A backlink, simply put, is a link from one website to another. These links serve […] Read More
Best Chiropractor Directories For SEO
As a Chiropractor, you know that ranking well in Google impacts the number of new clients you get as well as your overall bottom line. Getting your Chiropractic business listed […] Read More
Get to Know Search Console Insights
Google Search Console has been around since February of 2010. While it has undergone some changes, such as its name change from Google Webmaster Tools in 2015, and an upgrade […] Read More