First caveat, this is an entirely subjective post. I’ve had a lot of clients expressing concern over the past year about what AI is going to do to their search […] Read More
Understanding User Metrics in Google Analytics 4 (GA4)
Google Analytics 4 (GA4) provides four main “user” metrics that offer insights into how many people visit and engage with your website or app. These are: Active Users Total Users […] Read More
Understanding Google’s Helpful Content Update
Google’s algorithms play a pivotal role in shaping online content strategies and everyone’s approach to SEO. Google’s (fairly) recent Helpful Content Update stands out as a significant shift towards prioritizing […] Read More
Then2Now: An Obnoxiously Brief History of Networking and The Internet
I guess the odds are in my favor because, despite giving myself a 62-percent chance of continuing the series, here we are! (Read my first Then2Now article covering the history […] Read More
Should You Buy Backlinks in 2024?
Backlinks remain a cornerstone of SEO, even in the day and age of Generative AI. A backlink, simply put, is a link from one website to another. These links serve […] Read More
Best Chiropractor Directories For SEO
As a Chiropractor, you know that ranking well in Google impacts the number of new clients you get as well as your overall bottom line. Getting your Chiropractic business listed […] Read More
Get to Know Search Console Insights
Google Search Console has been around since February of 2010. While it has undergone some changes, such as its name change from Google Webmaster Tools in 2015, and an upgrade […] Read More
Own It. A Client’s Guide to Owning Google Analytics, Search Console, and Business Profile.
In the realm of digital business, control over your online assets is pivotal. While entrusted professionals like web developers, designers, or SEO agencies set up crucial tools like Google Analytics, […] Read More
Then2Now: The History of Computing
Welcome to my new series of articles on computing and related topics. I’m calling it the “Then2Now Series” because we will explore how various computing and internet technologies have progressed […] Read More