Let’s cut to the chase: most people searching for architects want someone local. They type “architect near me,” glance at the first few Google Map pins, and call the one […] Read More
Posts By: Adam Henige
The Ultimate Guide to SEO for Architects
In today’s digital-first world, having a strong online presence isn’t just nice to have for architectural firms—it’s essential. As potential clients increasingly turn to search engines to find architectural services, […] Read More
Analyze SERPs for Better Keyword Research
Diving into Search Engine Results Page (SERP) analysis is a must-do for SEO pros and marketers aiming to pick the best keywords and understand the competitive scene and user intent […] Read More
How Small Businesses Can Use AI for SEO
With the rise of AI in digital marketing, small businesses have gained access to powerful tools that simplify SEO tasks and help them compete with larger enterprises. By incorporating AI […] Read More
Why AI isn’t killing search engines
First caveat, this is an entirely subjective post. I’ve had a lot of clients expressing concern over the past year about what AI is going to do to their search […] Read More
Understanding Google’s Helpful Content Update
Google’s algorithms play a pivotal role in shaping online content strategies and everyone’s approach to SEO. Google’s (fairly) recent Helpful Content Update stands out as a significant shift towards prioritizing […] Read More
Should You Buy Backlinks in 2024?
Backlinks remain a cornerstone of SEO, even in the day and age of Generative AI. A backlink, simply put, is a link from one website to another. These links serve […] Read More
Own It. A Client’s Guide to Owning Google Analytics, Search Console, and Business Profile.
In the realm of digital business, control over your online assets is pivotal. While entrusted professionals like web developers, designers, or SEO agencies set up crucial tools like Google Analytics, […] Read More
Substack. How to Set Up and Verify Google Analytics, Tag Manager, and Search Console
Until recently I had never set up a Substack account. Sure, I’d been on Substack and consumed a fair bit of information from the platform, but I never ventured into […] Read More