With the rise of AI in digital marketing, small businesses have gained access to powerful tools that simplify SEO tasks and help them compete with larger enterprises. By incorporating AI […] Read More
Posts By: Adam
Why AI isn’t killing search engines
First caveat, this is an entirely subjective post. I’ve had a lot of clients expressing concern over the past year about what AI is going to do to their search […] Read More
Understanding Google’s Helpful Content Update
Google’s algorithms play a pivotal role in shaping online content strategies and everyone’s approach to SEO. Google’s (fairly) recent Helpful Content Update stands out as a significant shift towards prioritizing […] Read More
Should You Buy Backlinks in 2024?
Backlinks remain a cornerstone of SEO, even in the day and age of Generative AI. A backlink, simply put, is a link from one website to another. These links serve […] Read More
Own It. A Client’s Guide to Owning Google Analytics, Search Console, and Business Profile.
In the realm of digital business, control over your online assets is pivotal. While entrusted professionals like web developers, designers, or SEO agencies set up crucial tools like Google Analytics, […] Read More
Substack. How to Set Up and Verify Google Analytics, Tag Manager, and Search Console
Until recently I had never set up a Substack account. Sure, I’d been on Substack and consumed a fair bit of information from the platform, but I never ventured into […] Read More
In a World of E-E-A-T You Need To Be Comprehensive With Your Content
Google has always pushed the envelope on quality, and their recent push towards E-A-T has since added another E to become E-E-A-T. Keeping up with Google’s long history of animal-themed […] Read More
Why Don’t My Search Console Numbers Seem to Reflect Reality?
While it’s no secret that Google Search Console numbers can seem a little weird from time to time I’ve noticed more and more the past year or so that it […] Read More
How to Verify Your Site With Bing Webmaster Tools
I often find myself referring to only Google when I refer to search engines as if there are no other options. This happens even though I do this stuff for […] Read More