With the latest COVID stay-at-home situation, home additions and remodeling are on the rise. And this means competition and demand for contractors are ramping up. If you are a contractor, […] Read More
Posts By: Joe
Using Auction Insights to Your Advantage
When running Google Ads campaigns in competitive keyword environments, it is always important to keep an eye on those competing for the same search result real estate. While evaluating competitor […] Read More
Experiments with Exact Match Keywords in PPC
Last week our staff attended MozCon, virtually of course. There were a lot of good presentations and content. However, one small part of one of the sessions really got me […] Read More
PPC Tips for Plumbers
Plumbers are considered essential businesses and are still able to perform critical services during the COVID-19 crisis. Most plumbers are not marketers, they are focused on providing repair service when […] Read More
When Does Defensive PPC Make Sense?
When working on an SEO project for a client, I noticed that the search results for a branded search continuously brought up a review of their product first. The review […] Read More
Tips and Tactics For Diagnosing Low Click Through Rates
Besides the bottom line of goal conversion, click-through-rates are one of the most important metrics in campaigns. At Netvantage, it is the one campaign metric we have full control over […] Read More
Google Analytics Demo Account Walk-Through
Google Analytics is an incredibly useful and powerful platform. Yet so many organizations we work with, from Fortune 500 publicly traded companies to small, nine-room bed and breakfasts, struggle with […] Read More
PPC For Dealers & Distributors
We have had the fortune of working with a variety of different companies, both large and small, across many different sectors. Within this, we have worked both with large manufacturers […] Read More
Using Google Search Console for PPC
While most companies today use some combination of SEO or PPC for their online marketing, many do not properly integrate the two into one cohesive strategy. Additionally, the Google Search […] Read More