There is always competition for prospective students when it comes to associates, undergraduate, and graduate degree programs. Higher education institutions all over the country spend millions of dollars trying to […] Read More
Posts By: Joe
Common PPC Questions from Clients
The search engine marketing industry changes rapidly and that will continue to be the case. Our clients and prospective clients are busy doing their real jobs and can’t keep up with […] Read More
Using the Ad Preview Tool in PPC and Local SEO
Of all of the tools available in search marketing, the one that I use quite a bit in both SEO and PPC is the Ad Preview Tool. The Ad Preview […] Read More
Combating The “Not Provided” Google Analytics Issue With Paid Search
Ok. We in the search industry have complained, we have moaned, we have groaned. From agencies to industry gurus to in house experts. It doesn’t matter. Google is taking away […] Read More
Google Analytics vs. Yahoo vs. MSN…who’s right?
Analytics superhero (and one of my five favorite people I’ve never met in person) Avinash Kaushik wrote a marvelous blog recently about reconciling conflicting data between different platforms. Reading it, […] Read More