Besides the bottom line of goal conversion, click-through-rates are one of the most important metrics in campaigns. At Netvantage, it is the one campaign metric we have full control over […] Read More
Posts By: Joe
Google Ads New Expanded Ad Formats
As many have seen by now, Google Ads has recently offered expanded real estate for their ad formats. Search marketers now have the ability for an additional third lead 30-character […] Read More
Google Analytics Demo Account Walk-Through
Google Analytics is an incredibly useful and powerful platform. Yet so many organizations we work with, from Fortune 500 publicly traded companies to small, nine-room bed and breakfasts, struggle with […] Read More
PPC For Dealers & Distributors
We have had the fortune of working with a variety of different companies, both large and small, across many different sectors. Within this, we have worked both with large manufacturers […] Read More
Using Google Search Console for PPC
While most companies today use some combination of SEO or PPC for their online marketing, many do not properly integrate the two into one cohesive strategy. Additionally, the Google Search […] Read More
PPC Tips and Tactics for HVAC Companies
With the sweltering weather in the Northern parts of the U.S. this past week, many HVAC companies have seen an uptick in business. Since homeowners are turning on their air […] Read More
PPC Tips For Higher Education
There is always competition for prospective students when it comes to associates, undergraduate, and graduate degree programs. Higher education institutions all over the country spend millions of dollars trying to […] Read More
Common PPC Questions from Clients
The search engine marketing industry changes rapidly and that will continue to be the case. Our clients and prospective clients are busy doing their real jobs and can’t keep up with […] Read More
Gearing Up For Summer: Paid Search Tactics for Tourism
If you live in Michigan – the word summer may seem like a foreign concept with the recent spring weather we have been having. But Memorial Day and nicer weather […] Read More