Last Updated on October 28, 2020 by Adam Henige
Email marketing can be one of the most impactful forms of digital marketing, and the dental practice newsletter can be a key piece of that puzzle when done correctly. Whether you’re trying to do a monthly newsletter, bi-monthly, or quarterly, you’ll eventually run into an issue coming up with new content. It happens to the best of us. So what do you do when the well has run dry? That’s why you’ve got online marketing companies like Netvantage!
Whether you manage your newsletter in house or if you have a marketing agency doing the heavy lifting, you can help steer the ship if you know what type of content you want to present. So have a look and see if we can’t spark a bit of magic that you can use to turn your next newsletter into the best one yet. Here are five topic ideas you can use for newsletter articles.
How to guides
Do people really floss correctly? By and large, no they don’t. While you can remind your patients during your visits, using the newsletter to reinforce healthy dental habits and provide proper technique. How to articles for things like brushing and flossing can be useful for your patients and lead to them asking important questions on their next visit if they need more information.
Target parents
It’s hard to get kids to brush their teeth. Creating content with helpful tips on how parents can encourage good oral health habits can keep your open rates high and your readers interested in what you have to say.
In depth explanations of services
People with crooked teeth often want to have straighter teeth for cosmetic purposes. However, do they know that there are health benefits to having straighter teeth? Take a look at all of your services from preventive to cosmetic and take a closer look at some of the lesser known benefits that come along with these procedures. You may find yourself landing some more work if you can sell the benefits!
What’s new
Your patients have built a relationship with you and your staff, so use your newsletter to help keep them in the loop. Did you add a new dental assistant? Do a quick profile to introduce them to your patients so they already feel like part of the team when your patient meets them in person on their next visit.
Highlight your other content
Most dental websites these days have a blog or a news section where they provide dental tips and office news for their visitors. Facebook posts are a great way to promote this, but not every one of your patients is going to follow you on social media. That’s why taking a rounded approach and sharing this content in your newsletter makes perfect sense as well. The best part is that most newsletter platforms these days also tie into your website’s analytics, so you can see which types of blog posts or news items get the most clicks over time. This data can not only help you realize what to share in your newsletter, but what content to post in your blog!
Your newsletter is a key tool in gaining and maintaining awareness about your practice. Keeping the quality of your newsletter high is critical to its success, so make sure you’re creating content that your patients want and need.
Have more dental marketing or dental SEO questions? You can check out our comprehensive guide to dental SEO or you can contact Netvantage today and we’ll be happy to help you take your dental office’s online presence to the next level.
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