Besides the bottom line of goal conversion, click-through-rates are one of the most important metrics in campaigns. At Netvantage, it is the one campaign metric we have full control over […] Read More
How to Boost Your Website to Ludicrous Speed!
UPDATE: 2021-09-23. I’ve written a short update to this article with some additional information and tips. Give it a read here. I’ve written before about rolling up your sleeves to […] Read More
How we Explain the Value of Backlinks
At Netvantage, one of the services we offer is link building. While those in the search engine marketing industry know the importance of quality backlinks for a website to rank […] Read More
Changes to Google’s Local 3-Pack Map Results?
Within the past couple of months, I have been beginning to see a change in Google’s local 3-pack map listings. The change doesn’t officially seem to be here for good, […] Read More
How to Utilize Google My Business Insights
The importance of Google My Business hasn’t changed recently. In fact, it is still one of the most crucial parts of a local SEO strategy. But the data available in […] Read More
What is Link Equity?
Link equity, also commonly known as “link juice”, is a frequently used term to describe the way in which a link can pass authority from one page to another. Link […] Read More
7 Dental Facebook Post Ideas
While we focus our time and effort on being the best dental SEO company around, we are well aware that many dental practices have discovered that there’s value in creating […] Read More
7 Reasons Why You Should Be Using the Keywords Everywhere Extension
For the past year, I’ve been finding myself becoming a bigger fan of the Keywords Everywhere Tool. It’s amazing for large scale keyword research for national brands or if you’re […] Read More
7 Free SEO Directories for the Travel Industry
Building citations for your business is one of the most important SEO strategies that can help boost your site’s organic traffic. It can help build the authority of your website […] Read More