Google Analytics 4 has drastically changed the ability to pull data from your website performance and specifically your campaign performance. For years we were trained in the usability and conventions […] Read More
How Small Businesses Can Use AI for SEO
With the rise of AI in digital marketing, small businesses have gained access to powerful tools that simplify SEO tasks and help them compete with larger enterprises. By incorporating AI […] Read More
Optimizing Your Google Business Profile for Chiropractors
Chiropractors, like any other local business, must optimize their online presence to attract potential clients. One of the most powerful tools for achieving this is a well-optimized Google Business Profile […] Read More
Fact Checking ChatGPT’s Answers to Common SEO Questions
ChatGPT or AI is everywhere these days. While they can be extremely useful tools, they aren’t always 100% accurate. For this blog post, I ask ChatGPT to provide me with […] Read More
Why AI isn’t killing search engines
First caveat, this is an entirely subjective post. I’ve had a lot of clients expressing concern over the past year about what AI is going to do to their search […] Read More
Understanding User Metrics in Google Analytics 4 (GA4)
Google Analytics 4 (GA4) provides four main “user” metrics that offer insights into how many people visit and engage with your website or app. These are: Active Users Total Users […] Read More
Understanding Google’s Helpful Content Update
Google’s algorithms play a pivotal role in shaping online content strategies and everyone’s approach to SEO. Google’s (fairly) recent Helpful Content Update stands out as a significant shift towards prioritizing […] Read More
Should You Buy Backlinks in 2024?
Backlinks remain a cornerstone of SEO, even in the day and age of Generative AI. A backlink, simply put, is a link from one website to another. These links serve […] Read More
Best Chiropractor Directories For SEO
As a Chiropractor, you know that ranking well in Google impacts the number of new clients you get as well as your overall bottom line. Getting your Chiropractic business listed […] Read More