Whether you do content management, reputation management, paid search, or SEO, keyword research is a necessary ingredient in many online marketing campaigns. Understanding your audience and what they search for […] Read More
Using the Ad Preview Tool in PPC and Local SEO
Of all of the tools available in search marketing, the one that I use quite a bit in both SEO and PPC is the Ad Preview Tool. The Ad Preview […] Read More
What is a “Unique Visitor” in Google Analytics?
The other day I heard about a website having over 100 million unique visitors each month. This is the kind of statistic I’ve heard many times before but for some […] Read More
3 Reasons to Revive Old Blog Posts
“Update your blog posts!” Your website may have some old blog posts that you consider to be outdated and useless. They’re the dinosaurs of your website – they were once […] Read More
Google vs. Bing vs. Yahoo for SEO
We get this question all the time here at Netvantage: “We’re focusing a lot of our attention on Google. What about Bing and Yahoo? What should we be doing to […] Read More
How to Build Citations for Your Bed and Breakfast
A citation consists of the name, address, phone number (also known as NAP) of your bed and breakfast, and may also include your website as well as other specific details. […] Read More
Building Pre-Qualified Link Prospect Lists with SEOTools For Excel
Assembling a mighty list of website URLs that would potentially place a link to your website is a critical step in effective link building. Digging through a ton of bad […] Read More
7 Free Rank Checking Tools
If you’re in charge of monitoring a website’s search engine rankings, you may not have the time to manually check to see how you rank, or the budget to invest […] Read More
How We Recovered from a Manual Action Penalty in 2 Weeks
Has anyone else out there felt the wrath of Google’s manual penalties over the past few weeks? I most certainly have. On March 20th, the same day that the SEO community […] Read More