Google Analytics 4 has drastically changed the ability to pull data from your website performance and specifically your campaign performance. For years we were trained in the usability and conventions […] Read More
Posts By: Joe
Microsoft Ads Unpausing a Dormant Campaign On Its Own – Fighting For a Refund
At the end of last month, I was doing my normal reconciliation of our credit card statements and there was a $1,001 charge from Microsoft Ads. We haven’t run a […] Read More
Navigating the new Google Ads Interface
Of the 12-15 Google Ads accounts that I manage on a monthly basis here at Netvantage, I am starting to see a handful of accounts be presented with a blue […] Read More
Controlling Device Settings in Google Ads – Part 2
In my first blog post on Controlling Device Settings in Google Ads, I covered the steps on how to control where your ads appear across mobile, desktop and tablet when […] Read More
The Final Hours of Expanded Text Ads
On February 18, 2021, Google Ads announced that the Expanded Text Ad format would be getting retired on June 30th, 2022. Well, here we are. After June 30th, you will […] Read More
Controlling Device Settings in Google Ads – Part 1
Using device strategy in your Google Ads campaigns is no longer an add-on, it is a must. Depending on your products and services, you may need to use mobile and […] Read More
Fighting Automation You Didn’t Sign Up for In Google Ads, Part 1
Paid search advertisers are getting bombarded by automation in Google Ads. In many cases, it’s Google Ads’ quest to continue to squeeze as much revenue as possible out of accounts. […] Read More
PPC Tips for Roofing Companies
Like most service and construction industries, residential and commercial roofing companies have found good success getting customers via search engine marketing. There are two parts of search engine marketing for […] Read More
PPC for Contractors
With the latest COVID stay-at-home situation, home additions and remodeling are on the rise. And this means competition and demand for contractors are ramping up. If you are a contractor, […] Read More