When poking around Google Analytics, you may have found side by side statistics bounce rate and exit rate (also known as % exit in Google Analytics). Those sound like the […] Read More
Two-Factor Authentication (Part 2): How to set up 2FA on your Google account.
UPDATE: 2021-09-23. I’ve written a short update to this article with some additional information and tips. Give it a read here. In my last article, Two-Factor Authentication (Part 1): What […] Read More
Two-Factor Authentication (Part 1): What is it and why should you use it?
UPDATE: 2021-09-23. I’ve written a short update to this article with some additional information and tips. Give it a read here. Two-Factor Authentication, also known as 2FA, is a […] Read More
Pros and Cons of Outsourcing PPC
Pay-per-click (PPC) is important for any business that is looking to grow but it is difficult to manage in-house without a proper team of experts. Many are starting to consider […] Read More
Dental SEO Keyword Research
Dental offices should know what their clients search for in order to find the dental services that they need. That’s why we’ve put together this step by step guide for […] Read More
When Does Defensive PPC Make Sense?
When working on an SEO project for a client, I noticed that the search results for a branded search continuously brought up a review of their product first. The review […] Read More
Michigan Dentist Local SEO: A Dive into Google My Business Listings
Full disclosure, Miriam Ellis’ Moz blog post, Restaurant Local SEO: The Google Characteristics of America’s Top Ranked Eateries sparked my idea for this blog post. You will notice similarities between […] Read More
Structured Data Markup Helper – Free & Easy Schema Help For Local Businesses
It can be a painful task getting people to buy into SEO initiatives, even if they’re in their best interests. The more arcane the topic, the more difficult it can […] Read More
Search Engine Marketing Tips for New Local Businesses
A new business owner has a lot to think about when launching a business. One of those things should be search engine marketing, which can be intimidating, especially if they […] Read More