When reviewing traffic in Google Analytics, you have likely seen information on traffic Source and Medium. It’s pretty easy to get the two mixed up – Google Analytics even has […] Read More
Everything You Need to Know About FAQ Schema
If you have a question, but don’t know the answer, you’re very likely going to turn to Google. Heck, you might have even asked Google what FAQ schema is and […] Read More
Understanding the locality of accounting SEO
One of the fun parts of doing SEO is playing with new tools and there’s never a shortage of them. Of course, the reason for so many new tools is […] Read More
Exit Rate vs Bounce Rate in Google Analytics
When poking around Google Analytics, you may have found side by side statistics bounce rate and exit rate (also known as % exit in Google Analytics). Those sound like the […] Read More
Two-Factor Authentication (Part 2): How to set up 2FA on your Google account.
UPDATE: 2021-09-23. I’ve written a short update to this article with some additional information and tips. Give it a read here. In my last article, Two-Factor Authentication (Part 1): What […] Read More
Two-Factor Authentication (Part 1): What is it and why should you use it?
UPDATE: 2021-09-23. I’ve written a short update to this article with some additional information and tips. Give it a read here. Two-Factor Authentication, also known as 2FA, is a […] Read More
Pros and Cons of Outsourcing PPC
Pay-per-click (PPC) is important for any business that is looking to grow but it is difficult to manage in-house without a proper team of experts. Many are starting to consider […] Read More
Dental SEO Keyword Research
Dental offices should know what their clients search for in order to find the dental services that they need. That’s why we’ve put together this step by step guide for […] Read More
When Does Defensive PPC Make Sense?
When working on an SEO project for a client, I noticed that the search results for a branded search continuously brought up a review of their product first. The review […] Read More