When working on an SEO project for a client, I noticed that the search results for a branded search continuously brought up a review of their product first. The review […] Read More
Recent Changes to Google Travel That Might Affect your Search Engine Marketing
Within the past months, Google has started to make some significant changes to its Travel search. The most recent update I touched on was the change to the Local 3-Pack […] Read More
My Love-Hate Relationship with Yoast SEO Plugin
I’ve had a love-hate relationship with the Yoast SEO plugin. On the one hand, it does a good job of aggregating most of the needed SEO site modifications in one […] Read More
Why Social Media is Important for Small Businesses
If you are a small business owner and still haven’t entered into the world of social media, there is a lot you are missing out on. Social media can help […] Read More
Michigan Dentist Local SEO: A Dive into Google My Business Listings
Full disclosure, Miriam Ellis’ Moz blog post, Restaurant Local SEO: The Google Characteristics of America’s Top Ranked Eateries sparked my idea for this blog post. You will notice similarities between […] Read More
Structured Data Markup Helper – Free & Easy Schema Help For Local Businesses
It can be a painful task getting people to buy into SEO initiatives, even if they’re in their best interests. The more arcane the topic, the more difficult it can […] Read More
Guest Blog Post: Scientific Approach Towards Writing an Effective PPC Ad
The ever-changing parameters of search engine marketing are no secret. It can be time-consuming to keep up with the latest trends in the industry, making it important to be efficient […] Read More
Search Engine Marketing Tips for New Local Businesses
A new business owner has a lot to think about when launching a business. One of those things should be search engine marketing, which can be intimidating, especially if they […] Read More
5 Dental Newsletter Content Ideas
Email marketing can be one of the most impactful forms of digital marketing, and the dental practice newsletter can be a key piece of that puzzle when done correctly. Whether […] Read More