While having duplicate content on your website doesn’t result in any sort of Google action penalty, it does not help your overall SEO efforts. Google actually only indexes a tiny […] Read More
How Dentists Can Get More Google Reviews
When potential patients do a Google search for a dentist near them they will almost always see a 3-pack of local map results atop the search results. If they click […] Read More
Tips for Applying for a Job with a Digital Marketing Agency
Both of our Netvantage offices in Michigan are in college towns. Our East Lansing office is located across the street from Michigan State University and our Grand Rapids office is […] Read More
Why is Citation Building Important for Dentists
We’ve discussed the importance of link building as a part of dental SEO, but one topic we haven’t explicitly talked about in the past on this blog is the importance […] Read More
Google My Business Guide for Hotels: What You Need to Know
Acquiring a Google My Business listing for your hotel is one of the most essential steps you can do for your hotel’s online marketing. Not only is a Google My […] Read More
QUERY: The Most Useful Function You Never Knew Existed in Google Sheets
In today’s technology-driven society, if you’re older than 7 years of age and you aren’t intimately familiar with basic spreadsheet functions like SUM(), AVERAGE(), MAX(), MIN(), and maybe even the […] Read More
5 Considerations for Dental Website Design
There’s an amazing poster/infographic by The Oatmeal called “How a Web Design Goes Straight to Hell” that shows what happens when clients with bad ideas think they’re designers (excerpt below). […] Read More
SEMrush Tools You Might Not Know About
The Netvantage staff members are avid users and fans of SEMrush. SEMrush is large and continues to add new tools that help search engine marketers. With the vast possibilities of the tool, […] Read More
Overlooked SEO Tactics
There are a lot of ways to approach search engine marketing and every SEO likely goes about optimizing a website in different ways. Due to this, some SEO tactics can […] Read More