Happy Monday! We hope our readers are staying safe and healthy. Here are this week’s Search Scoop articles: Adam HenigeThe Link Building Book — I haven’t had a chance to deep […] Read More
Search Marketing – The Tardigrade of Marketing Channels
Netvantage SEO opened operations in May of 2008 amid the financial meltdown. While on the surface, this would have seemed to be the sort of decision that would have immediately […] Read More
Search Scoop: Week of March 30th
We hope everyone is staying safe and healthy! Here are this week’s Search Scoop articles: Adam HenigeWinners and losers: How COVID-19 is affecting search behavior — Stuck at home and in need […] Read More
Source vs Medium in Google Analytics
When reviewing traffic in Google Analytics, you have likely seen information on traffic Source and Medium. It’s pretty easy to get the two mixed up – Google Analytics even has […] Read More
Search Scoop: Week of March 16th
Happy Monday! Here are this week’s Search Scoop articles: Adam HenigeHow Low Can #1 Go? (2020 Edition) — Recently I worried that I had developed an ulcer and this post explains why. […] Read More
Everything You Need to Know About FAQ Schema
If you have a question, but don’t know the answer, you’re very likely going to turn to Google. Heck, you might have even asked Google what FAQ schema is and […] Read More
Search Scoop: Week of March 2nd
Happy Monday! Here are this week’s Search Scoop articles: Adam HenigeYoast SEO was responsible for 75% Drop in our Traffic (and how we fixed) — Noticing an unusually high number of pages […] Read More
My Latest Google Ads Support Fail
We got a new client last November, out of the Grand Rapids area. We inherited the client’s Google Ads account, which was a bit messy (as they normally are). We […] Read More
Search Scoop: Week of February 17th
Happy Monday! Here are this week’s Search Scoop articles: Adam HenigeRaising the stakes on product category pages — Aleyda Solis gives some actionable insights as to the best ways to structure category […] Read More