There have been some bad marketing ideas in my lifetime that I’ll never forget. Coke II, Crystal Pepsi, O.co…but Windows 10 has taken bad marketing to an extreme I’ve never […] Read More
Search Engine Optimization vs. Pay-Per-Click
A common question in online marketing is: “What is the difference between search engine optimization (SEO) and pay-per-click (PPC)?” Then there is the follow-up question: “Which one is better for […] Read More
How Online Travel Agencies Can Drive SEO Results
There’s been a long debate about Online Travel Agencies (OTAs) in online marketing and whether they are beneficial or damaging to the hospitality industry. One of the main arguments regarding […] Read More
Gearing Up For Summer: Paid Search Tactics for Tourism
If you live in Michigan – the word summer may seem like a foreign concept with the recent spring weather we have been having. But Memorial Day and nicer weather […] Read More
Businesses: Take A Note From Skyscraper Content
Doing SEO has always been a balancing act if done correctly. On one hand, you’re expected to work your “Google magic” for clients and get those high rankings. When it […] Read More
SEO Resources for Chiropractors
Standing out in Google for chiropractors is competitive. Most cities have numerous chiropractors and not ranking well in search engines means you may be missing out on a large amount […] Read More
It’s Time to Stop Automated Twitter DMs
In the fall of last year, Twitter removed the 140-character limit for direct messages. While many rejoiced over the new 10,000-character length, I muttered a few choice words under my […] Read More
How to Write SEO-Friendly Content
Getting your content out on the web is easy. Getting your voice heard and having people read your content is sometimes not so easy. The first thing to recognize when […] Read More
How to Create a Google Analytics Dashboard in Google Sheets
Recently, we’ve been getting a decent number of requests from clients to see specific Google Analytics (GA) data put into some kind of easily digestible table-like format and updated on […] Read More