If you follow SEO news like us, you may have heard a headline grabbing statement from Gary Illyes, an analyst from Google’s search team: “I think they are important, but […] Read More
Pillar Content: What is it & How to make it
Content is king is a phrase that is often thrown around in the SEOverse. While content is very important, there seems to be one form of content that rules. In […] Read More
Substack. How to Set Up and Verify Google Analytics, Tag Manager, and Search Console
Until recently I had never set up a Substack account. Sure, I’d been on Substack and consumed a fair bit of information from the platform, but I never ventured into […] Read More
10 Best Free Business Directories
If you want to increase your online visibility and attract more customers, one of the best ways to do that is to list your business on some of the most […] Read More
Microsoft Ads Unpausing a Dormant Campaign On Its Own – Fighting For a Refund
At the end of last month, I was doing my normal reconciliation of our credit card statements and there was a $1,001 charge from Microsoft Ads. We haven’t run a […] Read More
Everything You Need to Know About Threads
Facebook is the most used social media platform with nearly 40% of the world’s population active on it a month. But that does not stop new players from entering the […] Read More
How to Pull GA4 Data into Google Sheets
The title says it all. Like so many web professionals all over the globe we rely heavily on Google Analytics to tell us what is going on with websites that we […] Read More
Navigating the new Google Ads Interface
Of the 12-15 Google Ads accounts that I manage on a monthly basis here at Netvantage, I am starting to see a handful of accounts be presented with a blue […] Read More
Google SGE: Everything You Need To Know
On May 10, Google released a major announcement that will impact the way users interact with Google and how website owners will optimize their content for search. Take a look: […] Read More