Pillar Content: What is it & How to make it

Content is king is a phrase that is often thrown around in the SEOverse. While content is very important, there seems to be one form of content that rules. In this blog post, we’ll look at pillar content in-depth as well as how to use it to help your SEO.

What is pillar content?

Pillar content, or cornerstone content, is a strategic approach to content marketing and website organization. It involves creating a comprehensive, in-depth piece of content that serves as the foundation for your website’s particular topic or theme. This content is typically longer, more detailed, and authoritative than regular blog posts or articles.

How do you create pillar content?

Creating pillar content involves a structured approach to ensure your content is comprehensive, valuable, and serves as a cornerstone for a specific topic or theme on your website. Here are the steps to create pillar content effectively:

Choose a Relevant and Comprehensive Topic

  • Select a topic or theme that is central to your niche or industry.
  • Ensure it’s a topic with sufficient depth when it comes to keywords and spin-off content.
  • Make sure the content is relevant to your target audience.

Conduct Thorough Research

  • Gather information, statistics, facts, and data related to the chosen topic.
  • Identify key subtopics or aspects that should be covered within the pillar content.

Outline the Structure

  • Create a detailed outline for your pillar content, including headings, subheadings, and the flow of information.
  • Organize the content logically to ensure a smooth reading experience.
  • Ensure the content has interesting information throughout so you do not lose your reader’s attention.

Produce High-Quality Content

  • Write or create content that is informative, engaging, and well-researched.
  • Use a mix of text, images, infographics, videos, and other multimedia elements to enhance the content’s quality and appeal. Mixing up the way content is delivered can help keep readers engaged.

Optimize for SEO

  • Research relevant keywords and incorporate them naturally into your content.
  • Ensure your content is well-structured with proper headings and subheadings.
  • Optimize images and multimedia elements for search engines.

Include Internal and External Links

  • Incorporate internal links to relevant articles or pages within your website to create a topic cluster.
  • Include credible external links to authoritative sources that support your content.

Make It Visually Appealing

  • Use a clean and visually appealing design for your pillar content page.
  • Ensure readability by using a legible font, proper spacing, and a responsive layout.

Regularly Update and Maintain

  • Periodically review and update your pillar content to keep it current and accurate.
  • Refresh statistics, add new insights, and adapt to changes in your industry.

Creating pillar content is an ongoing process, and it’s essential to continually update and promote it to maintain its effectiveness as a central resource on your website. Over time, your pillar content can help establish your authority in your industry and attract organic traffic and leads to your site.

How do pillar pages help SEO?

Pillar content can improve your website’s SEO because it provides a single, authoritative resource on a particular topic. It can rank well in search engines, attracting organic traffic.

The pillar page and topic cluster strategy revolves around the concept of internal linking, where you group interconnected content on your website into clusters. Within each cluster, there’s a primary page that serves as the central hub, acting as a directory for all the links related to that cluster.

The use of internal linking can help with your site structure by making your content more crawlable for Google. It also allows for a positive user experience since users can navigate to similar content from one central hub. Lastly, pillar content shows your knowledge on a topic, especially your experience, expertise, authority, and trust, or EEAT, a ranking factor for Google.

Are you interested in making pillar content, but not sure where to start?

Contact Netvantage SEO, we can assist with keyword research to help you choose a topic for a pillar page as well as a content calendar to have worthwhile articles to link to.

Lexie Kimball

Lexie is an Account Manager at Netvantage SEO, an online marketing company that specializes in SEO, PPC and social media. At Netvantage, Lexie assists with online marketing campaigns and social media outreach.

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