I’m on an encryption kick recent if you can’t tell. Back in December, I wrote an article entitled “Should I Encrypt my Website?” which strives to answer that exact question. […] Read More
Windows 10: Microsoft Boldly Tells Customers To Go F#$% Themselves
There have been some bad marketing ideas in my lifetime that I’ll never forget. Coke II, Crystal Pepsi, O.co…but Windows 10 has taken bad marketing to an extreme I’ve never […] Read More
Search Scoop: Week of June 27th
Happy birthday to the Happy Birthday Song! The song was first sung today in 1859. Here are this week’s Search Scoop articles: […] Read More
Search Scoop: Week of June 13th
How about the weather this past weekend? Summer is definitely here! Here are this week’s Search Scoop articles: […] Read More
Search Engine Optimization vs. Pay-Per-Click
A common question in online marketing is: “What is the difference between search engine optimization (SEO) and pay-per-click (PPC)?” Then there is the follow-up question: “Which one is better for […] Read More
How Online Travel Agencies Can Drive SEO Results
There’s been a long debate about Online Travel Agencies (OTAs) in online marketing and whether they are beneficial or damaging to the hospitality industry. One of the main arguments regarding […] Read More
Gearing Up For Summer: Paid Search Tactics for Tourism
If you live in Michigan – the word summer may seem like a foreign concept with the recent spring weather we have been having. But Memorial Day and nicer weather […] Read More
Search Scoop: Week of May 16th
On Thursday, we celebrated our 8th anniversary! Take a look back at our changing website over the years. Here are this week’s Search Scoop articles: […] Read More
Businesses: Take A Note From Skyscraper Content
Doing SEO has always been a balancing act if done correctly. On one hand, you’re expected to work your “Google magic” for clients and get those high rankings. When it […] Read More