Happy Monday! Read on for articles in our last Search Scoop of 2017.
Here are this week’s Search Scoop articles:
 Abbey Hadar |
A site migration SEO checklist: Don’t lose traffic — If you are planning on getting a new website, changing your domain name, or implementing HTTPS in the near future, make sure to follow this SEO checklist. It highlights 24 important steps to follow so that your site migration is properly carried out without affecting your SEO. |
 Adam Henige |
Schema.org for Videos — Schema is everywhere these days, and as video gets more popular it’s important to know how to use it properly for your embedded videos. Who better to fill you in on the subject than Google? |
 Breanna Ratering |
28% of Influencers Say Being An Influencer Is Their Full-Time Job — Influencer marketing is on the rise, but the key to a successful influencer campaign is picking the right one. This AdWeek article gives some interesting statistics on the career of an influencer. It’s good to know, from a consumer perspective, that most influencers won’t promote a product they don’t believe in. |
 Jerod Karam |
How to Find Keywords That Make Your Content Pop — One more tool in your “I gotta get me some keywords” arsenal. |
 Joe Ford |
15 ways to ride the audience wave — Develop targeted custom audience lists can be a very helpful tactic for PPC campaigns. This column outlines 15 different audiences that are at your disposal in AdWords. |
 Lexie Kimball |
Top 5 Social Media Trends to Put Into Practice in 2018 — It’s the time of year when the focus shifts to the new year. In this article by HootSuite, they highlight the top social media trends for 2018. They also discuss potential hardships for social media, including the continued decrease in organic reach. |
 Michael Hall |
Content Marketing and SEO: How to Build Links in 2018 — Creating content for the purpose of building links to a website is not new, and many of the strategies of building links to content will remain the same. This post covers some of the top strategies content marketers and link builders will utilize in 2018. |
 Rianna Middleton |
SEO SWOT Analysis: Focus your efforts in areas that deliver results — Starting a new SEO strategy can easily be overwhelming. Implementing the SWOT (strengths, weaknesses, opportunities, and threats) analysis can help you narrow your efforts to activities that will deliver results. This article provides an example of how to conduct a SWOT analysis on a client and how to turn that information into an action plan. |
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