Search Scoop: Week of December 8th

Christmas is right around the corner! Who’s getting excited?

Here are this week’s Search Scoop articles:



Adam HenigeThis article selected by:
Adam Henige
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Getting hreflang Right: Examples and Insights for International SEO — HREFLANG can help Google figure out which international version of your site to display based on people’s search language. Use it to your advantage!
Andrea BarnesThis article selected by:
Andrea Barnes
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What the Heck is a Bounce Rate? — How much attention do you give to your website’s bounce rate? Don’t simply ignore it because it’s the telltale sign of how relevant your content is to users. Here’s an article that gives you the average bounce rate for your type of website and how to improve it.
Jerod KaramThis article selected by:
Jerod Karam
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3 Key Ingredients For Growing Sales With Real-Time Email Weather Campaigns — I have been responsible for many clients’ email marketing campaigns. Just as I push the “launch campaign” button, the fear of pushing away existing customers for my client always causes a small twinge of trepidation. If that happens to you as well, this article may help assuage that fear.
Joe FordThis article selected by:
Joe Ford
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6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask) — At Netvantage, one of our core approaches to PPC is avid use of keyword matching. Increase you knowledge of match types, when to use, and viewing actual search queries.
Lexie KimballThis article selected by:
Lexie Kimball
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15 Critical Mistakes You’re Making With Content Marketing — Content marketing became big in 2014, but it will be even bigger in 2015. Make sure your content marketing is the best it can be with this article.
Michael HallThis article selected by:
Michael Hall
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Link Acquisition & Contextual Relevancy [Part 1] — A nice post showing how companies can create content around similar topics in different verticals to help aquire new links in other industries.

Netvantage Marketing

Netvantage SEO is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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