Happy Presidents’ Day!
Here are this week’s Search Scoop articles:
 Abbey Hadar |
How do you optimize content for a voice-first world? — According to Google, “20 percent of all mobile search queries are voice search” and that number will only continue to rise. So, if you aren’t already, it is about time to begin incorporating SEO strategies for voice search. In this article, find how to optimize your site for voice search with these SEO best practices. |
 Adam Henige |
A link-building case study: Using brand mentions and competitive linking tactics — A good old fashioned link building case study with some concrete examples of how to actually land some links – and realistic numbers of links obtained! This isn’t some pie in the sky case study, this is how it really works people. |
 Breanna Ratering |
Instagram Gives Brands New Way to Sell in ‘Collection’ Ads — Instagram is getting smarter with its ads. The platform just launched a new shopping feature where brands can post “collections”, which are basically ads meant to look like digital product catalogs. Instagram’s collection ads are not only visually appealing, but you don’t even have to leave the app to buy something. This new feature may change the way we online shop, especially for fashion and beauty brands. |
 Jerod Karam |
Google’s Chrome ad blocking arrives today and this is how it works — I never thought I’d see the day. Google is releasing an update to Chrome that automatically blocks ads. Granted, they’re blocking ads on-sites that provide a crappy experience…maybe this is a ploy to get more people to move to their ad platform? |
 Joe Ford |
A beginner’s guide to display advertising — We get asked about banner and display advertising all the time here. This article is a very nice, simple layout of the basics of display advertising, including how to get started and foundational points for measurement |
 Lexie Kimball |
Google Questions and Answers: Everything you need to know — Google added a new feature to Google My Business with questions and answers. Joy Hawkins gives a brief overview of the feature that rolled out in August 2017 as well as shares the importance of utilizing the feature. Get started now before your competitors do! |
 Michael Hall |
Expert Local Business Link Building Survey 2018 — Link building for local businesses is tricky. Compared to a website that caters to a national or international audience, there aren’t as many link prospects to target and there are other factors in place with local search rankings – namely citations. It’s interesting to see what other industry experts think about the role link building has in local search engine rankings, and the strategies they utilize to get links for local businesses. |
 Rianna Middleton |
Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content — As search-engine marketers, we all know how important quality content is. This article from Moz reiterates this, but also provides three comprehensive steps on how to re-evaluate and improve old content. While it may not be the most fun activity, reviewing content to make sure that it is still relevant is an underrated but critical process. |
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