Happy Monday!
Here are this week’s Search Scoop articles:
 Abbey Hadar |
Back to the basics: Beyond ranking factors — Rankings and traffic are important, but there are many other factors a website needs to focus on in order to achieve its full potential. Sometimes you need to go back to the basics. In this post, find out what four factors you need to focus on that could help turn your traffic into customers. |
 Adam Henige |
Keyword Clustering: Best Resources, Techniques and Tools — If you’ve noticed a trend in SERPs away from traditional keyword focus and more results built around topical relevance, you’re not alone. Ann Smarty walks you through an approach to keyword clustering to help you approach this new world of topical optimization. |
 Breanna Ratering |
A ‘Big Blog’ Strategy Anyone Can Use for More (and Better) Traffic — “People share content because it makes them look and feel smart.” This is definitely true for me, but I also like to share content that’s meaningful to my followers. This blog post on Copy Blogger talks about tips for writing content for social sharing. One important thing I learned from this blog is you should always have a goal in mind before you write and share content. |
 Jerod Karam |
4 Steps to Writing Content That Converts — Like it or not, as an SEO professional, we will be called upon, be it occasionally or frequently, to write articles either for our own companies or for our clients. Sometimes those articles are informative, occasionally they’re rants (guilty!), and frequently they will have a more prospecting nature. As the saying goes, always be closing, here are some tips on how to “close” your reader. |
 Joe Ford |
Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too — Google has made a feature available in Google accounts to mute ads from advertisers that users do not want to see anymore. This is going to be designed to improve ad relevance. An interesting development on the advertisers front is as of right now, there is not back-reporting on how many times an advertiser was muted. |
 Lexie Kimball |
5 Actionable Reports from the New Google Search Console — Google made a big update to Search Console. The platform got a major facelift, but more importantly, it added a year-to-year comparison option. Find out other data points you can take advantage of with the update. |
 Michael Hall |
Google RankBrain: The Definitive Guide — For those of you that have questions about Google’s RankBrain algorithm, this is a must read. Covered topics include how RankBrain works, how keyword research, CTR, and dwell time influence RankBrain, and optimization strategies. |
 Rianna Middleton |
How Is Google’s New “Questions and Answers” Feature Being Used? — Google’s new release of Questions and Answers is beginning to shake up the relationship between consumers and brands. Although it’s not clear how the tool will evolve and if it will ever become a ranking factor, it can still serve as a great resource for brands to utilize. |
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