Happy Monday!
Here are this week’s Search Scoop articles:
 Abbey Hadar |
How to Troubleshoot Local Ranking Failures — If you are noticing a drop in your local rankings or wondering why your business website isn’t showing up in local results, here is a 10-point troubleshooting checklist to diagnose what went wrong and how to help fix it. |
 Adam Henige |
Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable — Apparently it’s Moz day around here…Anyway, Rand walks us through the finer points of Google’s conflicting search information and some alternative ways to find keyword volume data in the latest Whiteboard Friday. |
 Breanna Ratering |
Social Ad Targeting: How to Reach an Audience that Coverts — Social advertising is becoming a larger chunk of business ad spending each year. Every outlet has a different audience and social advertising allows you to better control who sees your ad. This Hootsuite’s blog post gives great advice on how to better reach your audience and maximize ROI. |
 Jerod Karam |
What Aristotle Can Teach You About Marketing — A while back there lived a man named Aristotle. You may have heard of him. 2,300 years ago he laid down the foundation and logic for how to be successful in the field that today we call Marketing. His concept is just as valid today as it was then. Any good marketer should understand the concept of ethos, pathos, and logos and put it to use in their daily interactions with their markets. |
 Joe Ford |
What Facebook’s News Feed change means for users and businesses — This week Facebook announced an algorithm change to users’ newsfeed which is going to reportedly show more stories and posts from friends and family at the top. This may mean less exposure of content for businesses and content publishers, causing a possible shift in strategy for brands on the top social media site. |
 Lexie Kimball |
The Emoji Report — Is your company using emojis on social media? It should be! Find out which emojis are the most popular, what time of day emojis are commonly used and so much more in this comprehensive report! |
 Michael Hall |
Why linkless mentions are the future of link-building — As search engines continue to get better at recognizing brand mentions, they will continue to reward websites that have their brand name featured in many different locations across the interwebs – even if those mentions do not include a link back to their website. This will not completely revolutionize the SEO industries – strategies involved in link building, content development, or on-page SEO will largely remain the same. The key takeaway – “you need to be tracking all kinds of mentions, not just backlinks, which requires some slightly different tools.” |
 Rianna Middleton |
High-level search marketing: How to keep your momentum from the holiday season going — The holiday season has come to an end, but that doesn’t mean your marketing campaign has to. This article provides several recommendations on how to carry your campaign successfully into the new year without going over budget. |
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