Happy Client’s Day; we’re thankful for all of you!
Here are this week’s Search Scoop articles:
 Abbey Hadar |
Subdomains vs. Subfolders: Which Is Better for SEO & Why? — According to Google, they treat subdomains and subfolders equally when it comes to SEO. However, there is generally more work and effort involved for getting your subdomain to rank. If you are deciding between subdomains and subfolders for your website, this article can help you determine the best option for you. |
 Adam Henige |
Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly — “OUR PAGES HAVE STOPPED RANKING!!!! RAWWWWRRRRR!!!!” That’s one reaction. The other would be to take a logical approach to diagnosing where your site is losing search traffic and coming up with a plan to get back on track. This Whiteboard Friday will get you in the right mindset and provide you some much-needed direction if you’re flipping out. |
 Breanna Ratering |
The Best Time to Post on Instagram, Facebook, Twitter, and LinkedIn — Both Hootsuite and Sprout Social generally release a blog post on the best times to post on different social media platforms each year. This blog post shows some ideal posting times I’ve consistently seen throughout other blog posts and some new ones, like for Instagram. I had no idea that with Instagram’s algorithm change, that the best time to post is now between 12-1 p.m. on weekdays. No matter what time all these articles say is the best, it still boils down to who your audience is. |
 Jerod Karam |
How to Make Your Content Spread Like Wildfire With This Simple Strategy — CONTENT! How many times have we stressed that to our employees and clients in this industry? You need a constant source of fresh content. But if your content is targeted incorrectly, it won’t get the traction you’re looking for. Entrepreneur Magazine breaks down some simple things to look at when generating your next piece of content to make sure your message is widely read. |
 Joe Ford |
Trust Us. We’re Google. — Should we always do what Google tells us to do? Heck no. Melissa Mackey explains why. |
 Lexie Kimball |
Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines — Are you confused by featured snippets? You’re not alone. Check out this guide, which answers some of the most common featured snippet questions! |
 Michael Hall |
VIDEO: Prioritize your link building efforts — The Moz Whiteboard Friday Youtube channel is full of great videos, and this is one of them. There are probably 100 different link building strategies you could utilize, but which one is worth your time? What link building strategies and opportunities will be the most effective? This 7-minute video can help answer some of those questions. |
 Rianna Middleton |
How using search opportunities can guide link-building content strategies — When writing content, it can be easy to choose to the topic, publish the piece, and pursue link building as an afterthought. However, as this post explains, it’s more effective in most cases to start your link building research BEFORE you write your content. |
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