Happy Monday! On this day in 1851 literary great Moby-Dick was published.
Here are this week’s Search Scoop articles:
 Abbey Hadar |
Holiday optimization tips for remaining competitive in the SERP — The holiday season is a high-traffic time for search engines, which can make it harder for businesses to maintain positioning within the local pack. However, there are certain strategies you can undertake during the holidays to maintain your rankings and gain visibility over your competitors. Here are just a few ways you can stay competitive in local search this holiday season. |
 Adam Henige |
The 5 Best Tools You Should Be Using to Market Your Local Business — Sure, it might seem basic to those of us in the business, but if you are a local business with limited resources to get your online presence up and running, Neil Patel does a nice job here of laying out his five top tools for local online marketing. |
 Jerod Karam |
The No More Ransom Project — A couple of years ago, we at Netvantage got hit by ransomware. When that happens, your life turns into a giant ball of SUCK quick, fast, and in a hurry. Luckily the kind folks at No More Ransom are working diligently to help assist poor saps like us decrypt ransomware encrypted files without paying a fee. Spread the word and support No More Ransom so we can all help prevent other people’s lives from turning into a giant ball of suck. …and, in case you’re curious, we take regular and reliable backups of our work data so our ransomware attack amounted to about a day’s worth of lost files and about 2 hours of inconvenience while we restored the last backup. In light of the alternative, I consider us very lucky. |
 Joe Ford |
AdWords Ignored B2B AGAIN — AdWords routinely drives me crazy. Just last Friday at 6:00 PM a rep called me with all kinds of useless suggestions for an account. Thanks… Along those lines, AdWords continues to be naive about the importance and dynamics of B2B PPC. This post demonstrates why. |
 Kyna Garrett |
6 Tools For Keyword Research You Need In SEO — Keyword research is a major component in SEO. There are a lot of tools out there to help us conduct our research, each offering something unique. It’s important to analyze search volume, competitor rankings and other metrics to create a solid target list and this Forbes article describes some of the best keyword tools in the industry to get you started. |
 Lexie Kimball |
When Link Building Goes Wrong: 3 Must-Use Tools for Removing Bad Backlinks — Quality over quantity is important when it comes to backlinks. While backlinks do help a website’s SEO, having too many questionable links can raise Google’s red flag. Find out which tools to use to determine if you have any bad backlinks. |
 Michael Hall |
17 Untapped Backlink Sources — Backlinko updated their 17 Untapped Backlink Sources post and it has many great examples of creative and effective methods for getting high quality and relevant backlinks for your website or a client’s website. |
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