Search Scoop: Week of August 11th

Happy Presidential Joke Day! To celebrate today, we felt like it was only fitting to share a joke from the man whose words created the holiday…

“I have left orders to be awakened at any time in case of national emergency — even if I’m in a Cabinet meeting.” – Ronald Reagan

Here are this week’s Search Scoop articles:


Adam HenigeThis article selected by: Adam Henige
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Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days — Building links is impossible you say? Au contraire, you just need to build a bigger and better linkable asset. Backlinko tells you how!
Andrea BarnesThis article selected by: Andrea Barnes
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Not-So-Scary SEO: How Can I Tell Which Keywords My Competitors Rank For? — Whether you’ve just started to optimize your website or need to do an overhaul, here’s a straightforward strategy in doing keyword research on your competitors. Author Katherine Raz gives a step-by-step guide on how to do light detective work on your competitor’s keywords using Google Keyword Planner, Screaming Frog SEO Spider Tool, FeedtheBot’s image SEO tool, and more.
Lexie KimballThis article selected by:
Lexie Kimball
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Facebook Pages App Changes: What Marketers Need to Know — If you manage one or multiple Facebook pages and haven’t downloaded the new Facebook Pages App then you are missing out! I am personally a fan of the app since it is so easy to use! Learn more about the app and how beneficial it is from Katie Lance’s article.
Michael HallThis article selected by: Michael Hall
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Going HTTPS/SSL Will Now Give You A Ranking Benefit In Google — SSL/HTTPS is officially a ranking signal in Google! A very weak one for now, but Google’s announcement has brought up many questions from website owners. Before you buy a SSL certificate, read through this post by Barry Schwartz, which helps answer many common questions on SSL and its current and future effect on SEO.

Netvantage Marketing

Netvantage SEO is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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