Search Scoop: Week of August 25th

Happy Monday!

Here are this week’s Search Scoop articles:




Adam HenigeThis article selected by: Adam Henige
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Google Knowledge Graph Proves To Be (Brief) PR Nightmare For Major UK Brand Greggs Bakery — Google loves the Knowledge Graph, but it can go really, really wrong for your company. Fortunately Greggs Bakery had a sense of humor about it.
Joe FordThis article selected by:
Joe Ford
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AdWords is Forcing Variation Match Upon You – This is Why it’s a Terrible Idea — Brad Geddes, once of the most respected names in the PPC industry, highlights another grim example of how Google AdWords is taking control out of advertisers’ hands.  In this case, it deals with the end of variant options with exact and phrase match keywords.  This is something I agree on with Brad, and is a bad idea.
Lexie KimballThis article selected by:
Lexie Kimball
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‘Ice Bucket Challenge’ Has Raised Millions for ALS Association — If you didn’t believe that social media is one of the most powerful tools available to help people get the word out, then the #ALSIceBucketChallenge is sure to change your mind.
Michael HallThis article selected by: Michael Hall
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Algorithm Inception: Inside The Rich Snippets Algorithm — Google has made some changes to rich snippets in the last month, and AJ Kohn is here to explain those changes and how Google is getting better at only displaying snippets only when the site and snippet deliver relevance and expertise.

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Netvantage SEO is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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