Happy Monday!
Here are this week’s Search Scoop articles:
 Abbey Hadar |
17 Tactics to Create Engaging & SEO-Friendly Content — Creating content is easy, but is your content engaging and SEO-friendly? If it’s not, you are probably wasting your time. Here are 17 tactics to run through on how to make sure you are creating successful content for your business website. |
 Adam Henige |
10 Tips to Make Your PDFs SEO Friendly — If your site is full of PDFs you might be missing out on some serious opportunities to be pulling in more traffic. This guide gives you the info you need to maximize the search potential of your PDFs. |
 Breanna Ratering |
How Facebook and Google Are Changing the Travel Industry for Brands and Travelers Alike — Travel brands may see an increase in direct bookings with Google and Facebook’s new changes. Google is creating a more user-friendly booking experience by displaying loyalty rates in hotel ads and mobile interface changes that benefit both brands and consumers. Facebook unveiled Trip Consideration for those who are thinking about traveling but haven’t set a destination. Read more about these travel industry changes and how they can affect the way you book trips in the future. |
 Jerod Karam |
4 Tools for Perfecting Your B2B Sales Funnel — Attract. Convert. Close. Delight. Those are the steps to a perfect B2B sales funnel. Follow along as Thomas Smale breaks down the basics of building B2B sales using this technique. |
 Joe Ford |
Google to yank advertisers’ option to exclude all mobile apps from display campaigns — The PPC and Display industry was in a fervor this week as many found ambiguities in how Google Display is now treating ads showing on apps. There is some confusion as to whether advertisers will still be able to opt out of apps or not. Ginny Marvin dives into the issue. |
 Lexie Kimball |
Rebranding your local business? Don’t start without reading these tips — Rebranding a business is no small feat; it needs to be properly planned and well executed. Start the planning process with these tips! |
 Michael Hall |
A Guide to Link Building via Blog Comments — Blog commenting in 2018? Yep, there’s a sophisticated and tasteful way to comment on blogs that will benefit your website beyond a SEO perspective. Read these tips on blog commenting best practices in 2018. |
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