Happy Monday! We hope everyone has a wonderful holiday season!
Here are this week’s Search Scoop articles:
 Adam Henige |
New Local Pack Design…Huzzah! — Okay, so, considering all the changes I’ve seen in Google’s history this one is really rather minor. Nonetheless, I can get behind the new layout as it makes better use of space. You may have not even noticed, so read up and see what’s new. |
 Jerod Karam |
Take Your Next Step Towards Becoming an SEO NINJA MASTER! — The original title of the article is “XLOOKUP vs VLOOKUP in Excel – What’s the Difference?” but that’s so damn boring that I couldn’t bring myself to use it here. Also, only the very best Ninja SEOs know about hidden Excel functions like xlookup…so go get your SEO ninja on and read up on why you should be using xlookup for all your data-parsing needs. |
 Joe Ford |
Google Ads refreshes custom columns UI and adds new metrics — New custom column layouts are coming to Google Ads in the coming weeks. This should be a nice new feature for PPC managers that need to create specific custom reports for exports. |
 Lexie Korringa |
Expert Social Media Marketing Predictions For 2022 — It’s that time of year again… Find out which platform will be the ‘it’ platform of 2022, where you should spend your social budget and more. |
 Michael Hall |
Email Outreach: The Ultimate Guide — This is a great guide for those who dabble with link building and are looking to re-vamp their efforts. This process is similar to what many other professional link builders use. Most have varying methods for collecting and organizing backlink data, but initially following a guideline like this one can help with scaling up your link building efforts. |
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