Search Scoop: Week of December 21st

Happy Holidays from Netvantage SEO! We hope every one enjoys time off from work with friends and family.

Here are this week’s Search Scoop articles:


Adam HenigeThis article selected by:
Adam Henige
G+ | Twitter
MozCast’s Year in Review —’s Mozcast is a handy indicator for Google updates and general turbulence in the Google world. This infographic does a nice job showing when named and unnamed updates occurred in the last year to help you understand changes in your search traffic.
Emily ClemonsThis article selected by:
Emily Clemons
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The SEO Advent Calendar: 24 Tips For Local SEO Success — The best gift to give local businesses this holiday season is the SEO Advent Calendar from Search Engine Land. The calendar outlines in plain and simple terms some simple tips for local SEO success!
Jerod KaramThis article selected by:
Jerod Karam
G+ | Twitter
Teens have trouble telling between Google ads and search links — According to Engadget, teens have trouble telling the difference between Google ads and search links. Perhaps they just don’t care. I feel like this is interesting and important to know…I just don’t know why I feel that way.
Joe FordThis article selected by:
Joe Ford
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PPC Trends 2016: 24 Expert Predictions On Paid Search, Display & Retargeting — This is not your average end of year/what to look for next year post. This has the heaviest of hitters in the PPC industry, each contributing great insights on what to expect from PPC in 2016
Lexie KimballThis article selected by:
Lexie Kimball
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The most popular Pinterest searches of 2015, by country — What are the top searches on Pinterest in 2015? This article shares a list of the results by country. Very interesting data, some searches I wouldn’t have thought to be so highly ranked!
Michael HallThis article selected by:
Michael Hall
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How to Determine If A Keyword Has An Outreach Market — Great article between the relationship between outreach markets and keywords. Knowing if there will be a linking audience for your target keywords, the type of links that could exist for your content, and evaluating your outreach market can drastically improve your content’s search visibility.

Netvantage Marketing

Netvantage SEO is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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