Search Scoop: Week of December 7th

Happy Monday! Congratulations to MSU for winning the Big Ten Championship this weekend; good luck in the Cotton Bowl! Go Green!

Here are this week’s Search Scoop articles:


Adam HenigeThis article selected by:
Adam Henige
G+ | Twitter
Google Keyword Planner’s Dirty Secrets — A deep dive into why the Google Keyword Planner data doesn’t always seem that accurate. This is a great piece that will make you think twice about diversifying your keyword research.
Emily ClemonsThis article selected by:
Emily Clemons
G+ | Twitter
Google Drops Display of Local Business Reviews in New Google+ — Marketing Land explores and explains the new stripped down Google+ layout, which now no longer displays Local Business reviews and other information including address, phone numbers, and more. Small local businesses are questioning whether or not to keep their Google+ accounts, as this revamp can be perceived as a direct attempt by Google to discourage businesses from using the platform.
Jerod KaramThis article selected by:
Jerod Karam
G+ | Twitter
Google rewards restaurant reviewers with 1TB storage — I’m not sure how I feel about this. On the one hand it’s simply rewarding users that spend a lot of their free time and energy updating a public ratings site. On the other hand this type of incentive is essentially paying for traffic which has GOT to be against some Google TOS somewhere. …feels a little “icky” to me…
Joe FordThis article selected by:
Joe Ford
G+ | Twitter
Gmail Ads For All — Google AdWords has recently announced that Gmail ads are now incorporated into the AdWords platform. This means launching and managing ads just got a lot easier, complete with all of the tool sets available with display ads.
Lexie KimballThis article selected by:
Lexie Kimball
G+ | Twitter
Crafting Content that Readers (and Google) Will Love — A very interesting look at how readers approach a blog post or web page! This article also explores the perfect length for content and how to craft the best headline.
Michael HallThis article selected by:
Michael Hall
G+ | Twitter
2016: Manual Link Building & SEO — A few weeks ago the Netvantage staff wrote about common SEO misconceptions. One that got left out is the concept of link earning. As Andrew Dennis summarized in his article: “link earning” through content marketing — a strategy that involved crafting high-quality content that would naturally attract links. The only problem was that the links never came.” Even really good needs a kickstart to be successful. Even if you’re getting great social media results for your content it doesn’t mean you’re getting links and you’re likely missing out on opportunities.

Netvantage Marketing

Netvantage SEO is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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