Happy Monday! Congratulations to MSU for winning the Big Ten Championship this weekend; good luck in the Cotton Bowl! Go Green!
Here are this week’s Search Scoop articles:
 This article selected by:Adam Henige G+ | Twitter |
Google Keyword Planner’s Dirty Secrets — A deep dive into why the Google Keyword Planner data doesn’t always seem that accurate. This is a great piece that will make you think twice about diversifying your keyword research. |
 This article selected by:Emily Clemons G+ | Twitter |
Google Drops Display of Local Business Reviews in New Google+ — Marketing Land explores and explains the new stripped down Google+ layout, which now no longer displays Local Business reviews and other information including address, phone numbers, and more. Small local businesses are questioning whether or not to keep their Google+ accounts, as this revamp can be perceived as a direct attempt by Google to discourage businesses from using the platform. |
 This article selected by:Jerod Karam G+ | Twitter |
Google rewards restaurant reviewers with 1TB storage — I’m not sure how I feel about this. On the one hand it’s simply rewarding users that spend a lot of their free time and energy updating a public ratings site. On the other hand this type of incentive is essentially paying for traffic which has GOT to be against some Google TOS somewhere. …feels a little “icky” to me… |
 This article selected by:Joe Ford G+ | Twitter |
Gmail Ads For All — Google AdWords has recently announced that Gmail ads are now incorporated into the AdWords platform. This means launching and managing ads just got a lot easier, complete with all of the tool sets available with display ads. |
 This article selected by:Lexie Kimball G+ | Twitter |
Crafting Content that Readers (and Google) Will Love — A very interesting look at how readers approach a blog post or web page! This article also explores the perfect length for content and how to craft the best headline. |
 This article selected by:Michael Hall G+ | Twitter |
2016: Manual Link Building & SEO — A few weeks ago the Netvantage staff wrote about common SEO misconceptions. One that got left out is the concept of link earning. As Andrew Dennis summarized in his article: “link earning” through content marketing — a strategy that involved crafting high-quality content that would naturally attract links. The only problem was that the links never came.” Even really good needs a kickstart to be successful. Even if you’re getting great social media results for your content it doesn’t mean you’re getting links and you’re likely missing out on opportunities. |
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