Today is Opposite Day! We hope everyone has an awful day! 🙂
Here are this week’s Search Scoop articles:
 Adam Henige G+ | Twitter |
We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO — Backlinko’s stuff always kicks ass and this almost overwhelmingly in depth post on ranking factors is no different. If you want to understand rankings today and have a lot of time on your hands go ahead and read this. It’s like putting SEO spinach right into your brain. |
 Emily Clemons G+ | Twitter |
What Is Anchor Text And How Can I Optimize It? — What is anchor text and should SEO marketers care about it? SEMrush author Shane Barker explains how anchor text can be utilized and gives tips on how to use it efficiently and correctly. |
 Jerod Karam G+ | Twitter |
Use Schema to Take Your SEO Strategy to the Next Level — We use microdata / schema / markup in all of our clients’ websites. Here’s why you should too… |
 Joe Ford G+ | Twitter |
Google Expandable PLA View Test Displays 16 Product Listing Ads — The monetization of the SERP continues by Google, who was just seen recently conducting a mammoth eye candy test. As highlighted by Ginny Marvin and first detected by Channel Advisor, Google is testing a layout with an expandable arrow icon to flood out to 16 PLAs at the top of the SERP, instead of the traditional 5. |
 Kyna Garrett G+ | Twitter |
How to Develop an Effective Link Building Strategy — Link building is difficult, but it’s an important strategy to obtain high-quality links to your website. Author Michael Degrasse from Business 2 Community explains why outreach is a vital component of SEO and some methods for developing an effective approach to link building. |
 Lexie Kimball G+ | Twitter |
I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry —Want to make sure your outreach email doesn’t end up in the trash before it is read? Follow the tips in this post by Tim Soulo. |
 Michael Hall G+ | Twitter |
STUDY: The Correlation of Exact Match Anchor Text Links With Rankings Across 16,000 Keywords — Anchor text still matters. That’s the biggest takeaway from Ahref’s study on correlation between exact and partial anchor text links and SERP position. There are many unanswered questions like, how much anchor text matters, differences between branded and non-branded keywords, and the degree to which you should try to play with fire and influence link anchor text before getting burned by Google. Still a very interesting and reliable study. |
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