Search Scoop: Week of July 14th

Happy Monday! We hope everyone had a good weekend!

Here are this week’s Search Scoop articles:



Adam HenigeThis article selected by:
Adam Henige
G+ | Twitter
5 Examples of ‘Spam Link Building Tactics’ Done Right — Spammy link building tactics get spammy because at one point they were white hat and they worked. Of course, once stigmatized these tactics are often forgotten. However, as Jon Ball points out, there’s still value in many of these “spammy” tactics.
Andrea BarnesThis article selected by:
Andrea Barnes
G+ | Twitter
TalkingLocal – Interview with Ann Smarty — Whoever hasn’t heard of MyBlogGuest and its founder, Ann Smarty, has been living under a rock in the SEO world. This interview by Myles Anderson talks about how Smarty came up with MyBlogGuest and her trials and awakenings after the infamous Google penalty.
Joe FordThis article selected by:
Joe Ford
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3 Rules To Write Better Ad Copy — Robert Brady of Clix Marketing (whom is a competitor we admire from afar) writes this concise article on 3 ways to improve ad copy. A key point is how he looks at overusing keywords in headlines surrounded by what competitor ads are saying.
Lexie KimballThis article selected by:
Lexie Kimball
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5 Laws You’ve Got to Stop Breaking on Social Media —A lot of people think that anybody can handle a company’s social media, but in reality it isn’t that easy. There are best practices, rules and laws that should be followed. This article points out the laws that get broken way too often.
Michael HallThis article selected by:
Michael Hall
G+ | Twitter
The Smoking Gun: Deleted Google Author Photos Boost Ad CTR  — While Google provides plenty of helpful information to online marketers, it should always be taken with a grain of salt. That’s certainly true with the loss of author pictures in Google search result pages, and John Mueller of Google’s claim claim that there was no significant change in click through rates. Larry Kim of Wordstream was able to test changes in CTR’s for ads, and indicates that the loss of authorship photos in SERPs is likely helping Google’s ad revenue.

Netvantage Marketing

Netvantage SEO is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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