Happy Monday!
Here are this week’s Search Scoop articles:
 Adam Henige |
Do you need to hide affiliate links? — If you’re still worrying about whether or not you need to hide affiliate links, John Mueller is here to clarify things for you. |
 Jerod Karam |
Ransomware attackers are now using triple extortion tactics — As if you needed any more reason to lock down your shit and implement regular employee trainings… TL;DR Version: The Böse Herren are now demanding separate ransoms for 1) unlocking your encrypted data…and a separate ransom for not making public the data they stole…AND a separate ransome TO YOUR CLIENTS / CUSTOMERS for not making public THEIR data. Lock. Your. Network. Down! |
 Joe Ford |
The new 2 factors you should be optimizing in PPC — If you are in a scenario where you are using automated PPC tools, looking at ROAS in a new perspective of optimizing conversion values is becoming critical. |
 Kelli Kaufman |
Your Guide to Google E-A-T & SEO [Ebook] — If you aren’t familiar with the term E-A-T, this article does a great job of explaining it and how it relates to SEO. Also, find out how it can help you improve your rankings on Google. |
 Lexie Korringa |
Google Affirms the Value of Outreach Link Building — Obtaining links is one of the harder parts of our job, but it sure is worth it to help improve a client’s rankings. Learn more about what is okay when it comes to link building and what is in violation with Google in this article. |
 Michael Hall |
Building Links to Sales Pages — Garrett French takes on a really tough topic – building links to sales pages. Read the article and watch the webinar to learn about the process that Citation Labs uses to generate a list of publisher types for link prospects and identify content ideas that make sales pages more linkable. Well worth a read / listen for serious link builders. |
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