Search Scoop: Week of July 21st

Happy Monday! We hope everyone treats themselves for National Junk Food Day!

Here are this week’s Search Scoop articles:



Adam HenigeThis article selected by:
Adam Henige
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How to Pimp Your Local Google+ Page — Local search is one of those things that small businesses, in many instances, can actually handle on their own. If you’re motivated, these tips can really improve your local presence.
Andrea BarnesThis article selected by:
Andrea Barnes
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How to Do Keyword Research: A Beginner’s Guide — Keyword research is a daunting task, especially for a newbie SEO or a person with no SEO background. This simple and straightforward article by author Rachel Sprung on how to do keyword research is a great foundation for learning website optimization. If you’re an SEO Level Expert, Mike’s recommended article is for you.
Joe FordThis article selected by:
Joe Ford
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4 Steps for Better PPC Performance in Lead Gen Campaigns — While some campaigns are executed purely for brand building, most of the campaigns we manage here at Netvantage are conversion centric.  This article outlines some clear steps for improve conversion at the last mile – and setting the expecations with your client properly.
Lexie KimballThis article selected by:
Lexie Kimball
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2014 Social Media Image Size Cheat Sheet — Using properly sized images for social media posts is more important than many people think. If images aren’t sized correctly then they often lose their power which is why this image size cheat sheet should be your best friend!
Michael HallThis article selected by:
Michael Hall
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Screaming Frog Guide to Doing Almost Anything: 55+ Ways of Looking at a Tool  — SEER Interactive provides an excellent guide on Screaming Frog SEO Spider and shows how SEO, PPC, and anyone that owns or manages a site can use it to their advantage. I certainly picked up a few tips, particularly in the Keyword Research section, which shows how to make the best use of Screaming Frog to analyze the internal linking tactics of competitors. Plus, who knew Screaming Frog works with Majestic, OSE, Blekko and Ahrefs? Not me.

Netvantage Marketing

Netvantage SEO is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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