Search Scoop: Week of June 16th

Happy Monday! We hope everyone enjoyed their weekend; especially all those Dads out there!

Here are this week’s Search Scoop articles:

Michael HallThis article selected by:
Michael Hall
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Does Google Authorship Influence Viability in Google Search? — Ever since Google adopted authorship for content, the extent to which Google may use the authority of an author to rank content has always come into question. Brian Jensen of SEER Interactive tests this, and while his results were not conclusive, he brings up some interesting factors that could have an impact on the way Google ranks content with authorship.
Lexie KimballThis article selected by:
Lexie Kimball
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New “Google My Business” Simplifies Local Marketing for SMBs — In last week’s Search Scoop, I mentioned how complicated Google makes it to manage Google+ Listings, Google Maps, etc. and it looks like they must have listened to me, or so I’d like to think. This week, they announced “Google My Business” to simplify our lives. Find out more about Google My Business in Greg Sterling’s article.
Joe FordThis article selected by:
Joe Ford
Excel PPC Heat Mapping 101 — For larger AdWords accounts, using spreadsheets is beneficial for tracking and reporting. Eric from PPC Hero highlights some great short cuts for using color coded “heat mapping” to pour through big data and help spot trends.  
Adam HenigeThis article selected by:
Adam Henige
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Broken Link Building Guide: From Noob to Novice — As a long time advocate of broken link building, I love finding articles that can help train our new staff and this one is a personal favorite. A great look at the ins and outs of getting started with broken link building.
Andrea BarnesThis article selected by:
Andrea Barnes
Instagram Platform Ripe for Marketers Shows New Research — Author Patricia Redsicker shares with us how Americans have evolved from Facebook into other social-media sites. Research numbers show how Instagram is almost head to head with Facebook in terms of user-engagement rates. Check out her Instagram marketing tips and learn how to maximize this free tool in reaching out to your target audience.

Netvantage Marketing

Netvantage SEO is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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