Search Scoop: Week of June 9th

Happy Monday! We’ve given Search Scoop a fresh new format. We hope you like it!

Here are this week’s Search Scoop articles:



Michael HallThis article selected by:
Michael Hall
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A Content Marketer’s Guide to Data Scraping — Data scraping can yield tons of valuable information for SEO use, but the tools, process, and end goals of data scraping aren’t always well known. This article shows how using fairly well known tools like Screaming Frog, Xenu, and SEO Tools for Excel, can gain huge amounts of valuable data to make well informed SEO and networking decisions.
Lexie KimballThis article selected by:
Lexie Kimball
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How To Connect Your Google Maps Listing To Your Google+ Page — A lot of people think Google makes our lives easier, but when it comes to their social media platform, that is hardly the case. Marketers have been dealing with the issue of connecting Local Google+ Listings with Google Map listings for a while, and now this article provides them with easy step-by-step instructions so they can stop hating Google.
Joe FordThis article selected by:
Joe Ford
3 Key PPC Metrics Are Lying to You. Find Out How — This article gives great insight on digging into the details, which is so important in PPC. There are three key metrics I often look at with my clients, CTR, Average Position, and Average CPC. This article gives some great “thinking” points on why this data can be misleading into how a campaign is performing.
Adam HenigeThis article selected by:
Adam Henige
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No SEO, No Paid Search — So What the Heck IS eBay’s Search Strategy? — eBay was the big loser in the latest Google update. Along with that eBay recently released a company study stating that paid search provides no benefit to their sales. Larry Kim questions the validity of their numbers and what comes next? 
Andrea BarnesThis article selected by:
Andrea Barnes
How to Write Title Tags For Search Engine Optimization — All seasoned SEOs know this: The title tag is the key to your website because it lets people and search engines know what your page is about. It sounds easy enough to do but some tend to stuff it with keywords (which is bad) or some simply ignore this important part of SEO (really bad). Author Kristine Schachinger gives us a short and sweet tutorial of writing title tags that should play a huge contribution to your organic traffic.

Netvantage Marketing

Netvantage SEO is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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