Happy Memorial Day! Thank you to everyone who has served our country and those who continue to do so every day!
Here are this week’s Search Scoop articles:
 This article selected by:Adam Henige G+ | Twitter |
How We Rank #1 in Google And Grew Organic Traffic by 963% (Two Step-By-Step Case Studies) — Not that we do a lot of infographics around here, but even so, this is another excellent case study in outreach and prospecting from Brian Dean at Backlinko. |
 This article selected by:Emily Clemons G+ | Twitter |
61% of mobile users more likely to contact a local business with a mobile site — This article illustrates the importance of utilizing a mobile site for local businesses based on how mobile device and browser usage are steadily increasing. |
 This article selected by:Jerod Karam G+ | Twitter |
WordPress vulnerability leaves millions of sites open to attack — Just in case you haven’t yet read my blog article about keeping your CMS core files and plugins up to date, here’s another reminder. A cross-site-scripting bug was recently found in at least one WordPress theme and plugin. Update your software… |
 This article selected by:Joe Ford G+ | Twitter |
Google “Buy Buttons” Could Start Showing On Mobile Shopping Ads In A Matter Of Weeks — It would appear that Google is taking the next step in monetizing, and arguably monopolizing, the e-commerce product SERP with buy now buttons. This will be a major deal and shift even more importance to PLAs and cleaner data feeds. |
 This article selected by:Lexie Kimball G+ | Twitter |
“Should We Be on Snapchat?” Brands, Stick to the Platforms Your Voice Actually Needs — Don’t spread yourself too thin when it comes to social media — less really is more. If you aren’t able to keep up with all of the different social media platforms you create for your brand they won’t be very beneficial. |
 This article selected by:Michael Hall G+ | Twitter |
What is SEO and what it is not. A rant — “SEO is a collection of best practices.” Please read Gianluca Fiorelli’s excellent rant of that misguided statement. SEO is not a how to guide for websites. It’s testing and responding to real time information from numerous sources, and there’s no simple rulebook to rely on to make informed and accurate decisions. |
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