Search Scoop: Week of May 25th

Happy Memorial Day! Thank you to everyone who has served our country and those who continue to do so every day!

Here are this week’s Search Scoop articles:



Adam HenigeThis article selected by:
Adam Henige
G+ | Twitter
How We Rank #1 in Google And Grew Organic Traffic by 963% (Two Step-By-Step Case Studies) — Not that we do a lot of infographics around here, but even so, this is another excellent case study in outreach and prospecting from Brian Dean at Backlinko.
Emily ClemonsThis article selected by:
Emily Clemons
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61% of mobile users more likely to contact a local business with a mobile site  — This article illustrates the importance of utilizing a mobile site for local businesses based on how mobile device and browser usage are steadily increasing.
Jerod KaramThis article selected by:
Jerod Karam
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WordPress vulnerability leaves millions of sites open to attack — Just in case you haven’t yet read my blog article about keeping your CMS core files and plugins up to date, here’s another reminder. A cross-site-scripting bug was recently found in at least one WordPress theme and plugin. Update your software…
Joe FordThis article selected by:
Joe Ford
G+ | Twitter
Google “Buy Buttons” Could Start Showing On Mobile Shopping Ads In A Matter Of Weeks — It would appear that Google is taking the next step in monetizing, and arguably monopolizing, the e-commerce product SERP with buy now buttons. This will be a major deal and shift even more importance to PLAs and cleaner data feeds.
Lexie KimballThis article selected by:
Lexie Kimball
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“Should We Be on Snapchat?” Brands, Stick to the Platforms Your Voice Actually Needs — Don’t spread yourself too thin when it comes to social media — less really is more. If you aren’t able to keep up with all of the different social media platforms you create for your brand they won’t be very beneficial.
Michael HallThis article selected by:
Michael Hall
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What is SEO and what it is not. A rant — “SEO is a collection of best practices.” Please read Gianluca Fiorelli’s excellent rant of that misguided statement. SEO is not a how to guide for websites. It’s testing and responding to real time information from numerous sources, and there’s no simple rulebook to rely on to make informed and accurate decisions.

Netvantage Marketing

Netvantage SEO is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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