Happy Monday!
Here are this week’s Search Scoop articles:
 Abbey Hadar |
6 Unique & Free Keyword Research Tools You Didn’t Know You Needed — Looking for some new keyword research tools besides Google’s Keyword Planner? Check out these six free tools that can provide you with some new keyword ideas for your SEO strategy. |
 Adam Henige |
Shopify SEO Review, What all SEO Professionals Need to Know — I have a bit of a love/hate relationship with Shopify as far as SEO, and this post does a nice job covering some of the pros and cons. It misses out on the fact that the pages are usually HEAVY, but beyond that, it’s a good summary for someone deciding on an e-commerce platform. |
 Jerod Karam |
3 Easy Website-Personalization Tricks That Will Boost Your Conversion Rates — “Dear Ms. Client, we just boosted your conversion rates by 13% across the board.” How would you like to send that note to your e-commerce clients? Yeah, me too… Turns out that advertisement personalization, recommendation engines, and remarketing have done this very thing for others. It may not even be that difficult to accomplish! |
 Joe Ford |
Google Ads intros new ad position metrics — Google Ads is rolling out a feature that I think I will actually like – more detailed reporting on search positions, including the percentage of impressions in the absolute top position. |
 Lexie Kimball |
The Most Important Elements in Your Social Media Budget — Have you started mapping out your social media budget for 2019? Rebekah Radice shares a nice breakdown for a social media budget that you might want to review before finalizing your numbers. |
 Michael Hall |
How PageRank Really Works: Understanding Google — This is a pretty technical article, but it explains in great detail how Google’s main ranking algorithm “PageRank” works. This also illustrates how and why backlinks play a vital role in search engine rankings. It also explains Majestic’s Citation Flow stat, as it calculated using a similar algorithm. |
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