Happy Monday!
Here are this week’s Search Scoop articles:
 Adam Henige |
Core Web Vitals is a Measurable Ranking Factor — If you weren’t already aware, the numbers you see in CWV matter. This case study shows some interesting results from sites with “good” CWVs before and after a Google update. |
 Jerod Karam |
5 Chrome alternatives and the unique feature you’re missing out on — Google sucks up ALL your information all the time. Why not try an alternate browser as your daily driver? I use Firefox which, I just learned, adopted Chrome’s killer feature–being able to have separate profiles that allow you to be logged in as different users to the same website simultaneously. That’s fantastic! |
 Joe Ford |
Alphabet (GOOGL) Earnings Q3 2021— I doubt you missed it, but Google’s parent company Alphabet posted a quarterly earnings report of $65.2 billion. That’s a lot of clicks… Of note in this was revenue from YouTube, a channel we have been using more and more in client portfolios, was up $7.21 billion vs $5.04 billion a year ago. |
 Lexie Korringa |
5 Google SERP Features You Need to Know About & How to Create Feature-Worthy Content — A great rundown of what seems to be never-ending SERP features! Learn how to help your website get a coveted SERP feature spot too! |
 Michael Hall |
Keyword Clusters Guide for SEO Strategists — We often tell clients that we can target 2-3 keywords on a given page, but that isn’t always true. Keywords can appear quite differently yet have the same user intent. Keywords with the same intent are known as keyword clusters, and your site’s pages should target clusters and not individual keywords. |
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