Search Scoop: Week of October 26th

Happy Monday! Who is excited for Halloween this weekend?

Here are this week’s Search Scoop articles:



Adam HenigeThis article selected by:
Adam Henige
G+ | Twitter
Dissecting Google Conspiracy Theories — If you’re like me, you love a good conspiracy theory. This post goes into some detail on popular Google conspiracy theories and whether or not there is any truth in them.
Emily ClemonsThis article selected by:
Emily Clemons
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How to Get Rid of Pesky Duplicates — When trying to clean up a site’s citations to create a cohesive brand, having duplicate listings on-sites like Yelp and Citysearch can be super frustrating. A lot of these directories make it almost impossible to edit or delete duplicate listings. However, here are some surefire tips on how to go about reducing those duplicate listings and strengthening your site’s brand consistency.
Jerod KaramThis article selected by:
Jerod Karam
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Adobe confirms major Flash vulnerability, and the only way to protect yourself is to uninstall Flash — From the “Can’t We PLEASE Just Kill Adobe Flash Already” Department… Adobe has announced a major security vulnerability within their Flash application. This security hole could allow a nefarious party to completely assume control of a remote computer with no user input. Adobe is recommending that people completely un-install Flash until they can fix the problem. Oh….and the vulnerability affects every version of Flash on every platform. So…that’s great…
Joe FordThis article selected by:
Joe Ford
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Yahoo & Google Together Again In New Search Deal — In the midst of Yahoo’s stock struggles they have reached a 3 year deal with Google to share the serving of search ads. This article dives into the language of the agreement and what it could mean.
Lexie KimballThis article selected by:
Lexie Kimball
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How to Build Social Media Into Your Content Marketing Process — Great content leads to great social media engagement, which is why your team should make social media part of your content marketing process. This article will help your team incorporate the two together.
Michael HallThis article selected by:
Michael Hall
G+ | Twitter
The Power & Importance Of A Search History Analysis For SEO Recovery — Google penalties can latch onto a website for a long time. On the surface, organic traffic for a website may be good, but as we’ve seen, traffic and rankings can suddenly fluctuate like crazy if they’ve ever been on Google’s bad side. Looking at a website’s history in search is a good indicator of issues they’ve had with Google in the past, and the risks they currently carry.

Netvantage Marketing

Netvantage SEO is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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