Happy Monday!
Here are this week’s Search Scoop articles:
 Adam Henige |
CTR by SERP Position — Being on the first page of results was always the wrong goal, but now it’s even more complicated. The number and type of features in search results can massively impact your traffic numbers. |
 Jerod Karam |
Want to erase yourself from the internet? Here’s how. — I think I’ve posted about this before but it’s worth a fresh look. Also, this guide appears to be relatively comprehensive. I’ll give you the long and short of it… If you’re not willing to give up social media, then don’t even bother going through the rest of this exercise. Facebook, Instagram, Twitter, etc. are the shop-vacs of the internet and they are going to constantly suck up every tiny bit of data you leave lying around. |
 Joe Ford |
Historical query data for impressions without clicks. — The saga of actual search query reports in Google Ads continues, with more changes. The key takeaway, starting pulling down your historical search query reports before September of 2020, as they are being phased out in February. |
 Lexie Korringa |
SEO Certifications: Are They Really Worth It? — A common question from interns is if they should become Google Analytics certified. I always say no, but it is free if they are truly interested in doing so. This article dives deeper into why it isn’t necessary to get SEO certifications. |
 Michael Hall |
What Type of SSL Certificate Does Your Website Need? — Not all SSL certificates are the same – they come at different price points and offer different levels of security. Find out what type of SSL certificate is ideal for your website and how SSL certificates impact your website’s overall SEO. |
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