Happy Monday!
Here are this week’s Search Scoop articles:
 Adam Henige |
Core Web Vitals: What They Are & How to Improve Them — I’m not gonna lie, when Core Web Vitals hit the scene I wasn’t terribly excited about it. I’m still not, but this is my profession and Google makes the rules. This breakdown from Backlinko does a nice job of explaining the components and what you can do to make improvements if you’re seeing a lot of red in your CWV reports. |
 Jerod Karam |
The Worst Hacks and Breaches of 2020 So Far — Always the one to be driving the “security” bus…here’s a little reminder that the Böse Herren doesn’t stop for the Coronaviruses…or anything else for that matter. Keep yourself safe…both online and off. |
 Joe Ford |
Google’s search terms move will make millions in ad spend invisible to advertisers — In an extremely stunning and very controversial move, Google Ads has decided to drastically limit the data we can now see in actual search query reports and has the industry, and me, in a state of anger. |
 Kelli Kaufman |
The Complete Guide to Google Data Studio – with Examples — Google data studio has so many useful features! All things data live here and you can create very organized and easy to read reports for clients. This guide gives you a great explanation of this tool and how to get started using it for your benefit. |
 Lexie Kimball |
The Ultimate Guide to Small Business Keyword Research — Keyword research is the starting point for SEO. It is important to make sure you are optimizing for the right keywords so you reach your ideal audience. Finding these keywords can be difficult in a small and niche market. If your business is in this position, I highly recommend this article so you can determine the best keywords for your business. |
 Michael Hall |
How I Lost A 60k Link Building Client With One Email And Why I’m Happy — It’s really difficult to predict with precision the impact of SEO efforts over any period of time. This is also why it is never a good idea to promise results based on work. In this example, a potential client wanted concrete information on the effects of link building work. While SEOs can generally deliver positive results over time, no SEO (with ethics) can promise exact rankings/metrics in Google’s constantly changing landscape. |
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