Happy Monday!
Here are this week’s Search Scoop articles:
 This article selected by:Adam Henige G+ | Twitter |
Case Study: Using Industry Authorities for Link Building — Want to build links on authority websites? Well, it helps if you have an expert providing you great content. This awesome case study shows the types of links you can get even in a shady niche like gambling. |
 This article selected by:Andrea Barnes G+ | Twitter |
Video SEO: The only guide you need — Don’t ignore the SEO potential of your website’s videos! Author Yannis Karagiannidis effectively explains how to apply schema on your videos so you’ll rank higher on both Google and YouTube. |
 This article selected by:Joe Ford G+ | Twitter |
What’s A Good PPC Account Structure, Anyway? — This is one of my favorite articles I’ve selected for Search Scoop! It shares a great layout on e-commerce account structure differences and approaches. |
 This article selected by:Lexie Kimball G+ | Twitter |
DiGiorno Pizza Provides Another Cautionary Example of Look Before You Tweet — DiGiorno made a big social media mistake this week and they are paying for it now. Find out what happen in this article from Marketing Land. |
 This article selected by:Michael Hall G+ | Twitter |
Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic — Keyword research is tough when you’re in a tough industry, and a lot of creativity is necessary in order to find out what your target users are searching for. Neil Patel provides some keyword research methods that work well for him. I particularly liked the #4 tip! |
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