Happy Monday! Here are this week’s Search Scoop articles:
 Adam Henige |
Optimize Your YouTube Videos — Been wondering how to get more mileage out of your YouTube videos in search? This is an excellent, in depth look at how to optimize your videos. |
 Elyse Motte |
How Google’s recent changes affect higher education websites — Even with their default authoritative domain, upper level education institutions are falling short in rankings and SERPs to less trusted, off-brand websites. This article exposes upper level education for sucking at SEO which has killed their organic traffic and then provides useful tips on how they can get it together. |
 Jerod Karam |
Facebook and Google Trackers Are Showing Up on Porn Sites — Apparently all those “Sexy Time” websites you’re visiting are reporting your activity to Google and Facebook (and others) even when you’re using incogneto mode. Even more shocking to me is that the researchers scanned 22,484 porn sites. Twenty-two and a half thousand porn sites!?!?! Are there even that many out there? I mean, after you get past PornHub, xHamster, and RedTube, are there any others that you really need? (OK, maybe XNXX…) |
 Joe Ford |
Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder — Measuring and attributing multiple touch points is constantly a hot topic with clients and internally here at Netvantage. This interview with the co-founder of Measured highlights challenges and breakthroughs recent MTA has had. |
 Kelli Kaufman |
Google to treat nofollow link attribute as a ‘hint’ — There’s been a big change in the world of nofollow links as Google announces that they will start viewing nofollow link attributes as a hint. Also, Google has added different categories of nofollow links that can give more information about what you’re linking to. We will see if this change ends up making any significant impacts in search rankings! |
 Lexie Kimball |
How to Drive More Facebook Organic Traffic to Your Site — Interested in getting users to visit your site via Facebook? Read this article for tips on how to create worthwhile Facebook posts. |
 Michael Hall |
Leverageing Your Content Investment: Blogs vs. Content Hubs — Most blog formats are bad for SEO as they have excessive link depth. Use of tags, categories, and other unessesary pages can make it tougher for search engines to find your evergreen content. Unless you are a news website that posts content that is temporal in nature, you may want to reformat your content as a content hub instead. |
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