Search Scoop: Week of September 1st

Happy Labor Day! We hope everyone has enjoyed their long weekend!

Here are this week’s Search Scoop articles:




Adam HenigeThis article selected by: Adam Henige
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Scaling Internal Link Building with Screaming Frog & Majestic — John-Henry Scherck gives a great review of a systematic way to identify high value internal link building opportunities.
Andrea BarnesThis article selected by: Andrea Barnes
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10 Things I’ve Learned in My First 18 Months of SEO — The author Andrea Kroeger is still relatively “fresh” in the SEO industry (like me!) and she gives her advice on how to make SEO work for your clients based on her short but profound experience. Basic, refreshing, straightforward – I like her first name and her SEO approach!
Joe FordThis article selected by:
Joe Ford
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Why We Need Control in PPC — PPC guru (and a great Spartan) Melissa Mackey writes about what a lot of us in the industry are lamenting.  Google continually taking our control of campaigns away.
Lexie KimballThis article selected by:
Lexie Kimball
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Top 5 DON’Ts of Social Media Marketing — After weeks of sharing articles on what you be doing with your social media accounts, here is an article that tells you what you shouldn’t be doing!
Michael HallThis article selected by: Michael Hall
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It’s Over: The Rise & Fall of Google Authorship For Search Results — Stick a fork in it. Google Authorship is dead. Eric Enge and Mark Traphagen discuss the history of Google authorship, why Google’s “grand and glorious experiment” got the axe, and the future of Google authorship.

Netvantage Marketing

Netvantage SEO is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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