Happy Monday!
Here are this week’s Search Scoop articles:
 Adam Henige |
10 Modern Link Acquisition Tactics That Work — While nothing on this list is earth-shattering, every one of these is a solid tip that can still build you real, quality links in 2020. Definitely worth a read if you’re just getting started on link building. |
 Jerod Karam |
The most common WordPress website mistakes and how to fix them — I would argue with #3 about the redirects. If you change the name of a post or page in WordPress the system (theoretically) maintains an internal record of those changes and redirects things appropriately. I do agree in the larger sense, however, that a good redirection plugin is critical to capture users who may have accidentally landed on a missing page. I think I’ll write a blog post about this. |
 Joe Ford |
How to use in-market audiences for better search campaigns — Given the continuing push towards automation and the stripping away of keyword control by Google Ads, using audience targeting strategies in paid search may be the next wave of targeting. |
 Kelli Kaufman |
A reintroduction to our Knowledge Graph and knowledge panels — A good read by Google themselves explaining what knowledge graphs and panels are. See how these can be used to help get your quality content out there to reach more people. |
 Lexie Kimball |
53 Blogging Statistics That Prove a Blog Is Worth Your Time — Are you sometimes concerned that blogging isn’t valuable for your business? You won’t be after reading through these statistics. |
 Michael Hall |
Ubersuggest Chrome Extension: The Ultimate Link Build Tool — Neil Patel put together a very useful browser extension called Ubersuggest. He’s released a few new features that are useful for link builders. He’s also launching an Ubersuggest app that’s coming out later in 2020, so stay tuned to all of these developments! |
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