Search Scoop: Week of September 30th

Happy Monday! Here are this week’s Search Scoop articles:

Adam Henige
Adam Henige
How To Optimise A Website Using Internal Links — Looking for an easy SEO win? Try improving your internal linking. This is a long read, but it gets down into the nitty-gritty of how and why internal linking works.

Elyse Motte
12 Awesome Content Ideation Tools to Use — Easily take your content to the next level with these 12 tools. They can help you get an idea of what types of information people are looking for or wanting to see and using these tools to tailor your content will make it much more valuable.

Jerod Karam
Hackers are infecting WordPress sites via a defunct plug-in —  If you’re using a plugin called Rich Reviews then you should disable it right now and either find something else to use or wait for the developer to release an update. Apparently the Böse Herren (extremely fake German for “bad guys”) have figured out how to use that plugin to inject their own ads and redirect site visitors away from your website. This “online security” thing is getting tricky. *sigh*

Joe Ford
Getting started with Google Tag Manager — Google Tag Manager, in short, can be extremely frustrating to use. However, more websites and related tools, such as Google Analytics, are relying on GTM. Learn some of the ins and outs from one of the better pros in our industry, Tim Jensen.

Kelli Kaufman
10 Important Reasons to Work Seriously On Your Small Business Blog — As a small business owner, it can seem like you have a million other things to do rather than focusing on maintaining a blog. However, the benefits of blogging for your small business are quite substantial and can give you that extra bump you need to get ahead of competitors. If you’re still unsure, check out this article to see the many benefits your small business can gain out of blogging.

Lexie Kimball
A Guide to the Biggest SEO Myths on The Web — Are you just starting out in SEO and overwhelmed with information? Are you considering SEO for your business, but not really sure where to start? Use Bill Slawski’s (a trusted name) guide to help determine what is important and what you can ignore.

Michael Hall
Impact of NoFollow 2.0, UGC and Sponsored Link Attributes — Google has introduced two new link tags: “UGC” and “SPONSORED”. This is a long read, but it covers the new tags as well as nofollow in depth. This seems to be Google’s response to the rise in paid links, not exactly a white-hat tactic. Will Google start penalizing sites that get links from Sponsorships and other paid sources that do not use a “SPONSORED” tag? Or is this just a scare tactic? Stay tuned!

Netvantage Marketing

Netvantage SEO is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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