Our SEO audit service can increase your site's rankings almost immediately.

Most of our SEO engagements start with an on-site SEO audit. We start with a website audit because we can control your website, whereas we can’t always control what happens on the rest of the internet. Optimizing your website helps make it search engine friendly and we have learned that it’s always important to be friendly to Google, Bing, and Yahoo.

What is the process for an SEO audit?

Each on-site SEO audit is slightly different, but they follow the same basic steps and take roughly 2-3 weeks to complete. We take a comprehensive look at ranking factors that will impact your positioning and ultimately your organic traffic. We don’t just tell you what’s wrong with your site, either. Our SEO audits provide specific recommendations to improve your on-page SEO and also review technical items that impact your site and off-site items like your citations and link profile.

Keyword research

Keyword research is a vital first step in a search engine optimization audit. During the keyword research process, we identify the most often searched and most relevant keywords in your industry. We also analyze keywords you believe your customers search because you know your business better than anybody else.

Page by page recommendations

After keyword research is completed, we pair 2-3 keywords to the core pages of the website. We use the most relevant terms related to the services or products your business provides. Once we have paired keywords to their significant pages, we make recommendations to the following items that impact each page’s organic search results:

• Page title
• Meta description
• Headings
• Body copy
• Alt tags

If your website does not currently have pages for keywords that would be valuable, we often make suggestions during our audit process to help your website become more visible in the search engines. For these new pages, we make the above suggestions, as well as help develop the content for the page.

Technical SEO

A technical SEO audit is also completed to ensure a website is running at its best. We utilize a number of tools to assess technical issues with your site including Google Analytics, Google Search Console, Pingdom, and a variety of web crawlers. A few technical issues we look for during the audit process:

Mobile-friendly test

With the majority of searches now happening from a phone or a tablet, your website needs to be accessible on these devices. Find out what makes your website mobile-friendly, here.

Site speed

With Google putting an emphasis on user experience, having a fast loading website is important to provide users with the information they are looking for quickly. A website can be slow for a variety of reasons including the server, oversized images, and more. We breakdown what might be causing slow page loading times to help speed up your website if need be.

Indexability

Ensuring that all of your important pages are readable by the search engines, especially after a new website launch. We take a look at your crawl budget and your site structure to review the depth of your key content.

Canonical issues

We’ll review your site for duplicate content issues and make recommendations on using canonical tags if necessary to point search engines to the proper page to index.

Crawl issues

If your site has broken links internally or externally, we’ll crawl the site to identify and fix these to ensure you’re not serving up a sea of 404s to your users.

Structured data/schema

Our online marketing audit also includes schema markup recommendations. Schema is code that helps put words into context. It can be used to identify an address, product, review, recipe, and so much more. Each business will utilize schema differently depending on its offerings, but we will help you use it correctly to maximize its effects.

After we complete our recommendations, we hand them over to the client to ensure that our suggestions are in line with your products, services and business goals.

How are SEO edits implemented?

The final piece of our SEO audit service is putting the plan into action. Our staff can also implement the SEO edits from the reviewed audit. Our team is well versed in a variety of popular content management systems including, but not limited to:

• WordPress
• Drupal
• Shopify
• DotNetNuke
• Expression Engine
• Joomla
• Concrete
• Volusion
• Bigcommerce
• Kraft
• Wix
• Squarespace
• Custom HTML

If you prefer to have a web developer or marketing manager make the website edits, we are happy to explain our audit format to them to ensure the edits are properly implemented.